iSpot.tv has been bringing digital-like metrics to TV Advertising for years, providing our clients with best-in-breed media measurement, TV conversion, attention, segment and engagement analytics. Some would believe this is a straightforward process, as easy as taking raw viewing (ACR) data, doing some massaging, putting it in a spreadsheet and, “Voila!” Mission accomplished. The harsh… Read More
Our CEO, Sean Muller, recently spoke at the Attribution Accelerator event – one of the industry’s premier events that addresses the advancements made to attribution tracking and measurement – to discuss what true Multi-touch Attribution for TV advertising looks like and to share the TV Attribution advancements that have been making marketer’s lives easier in… Read More
Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More
We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More
This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More
Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More
Deep Dive Insights: LG’s World of Play TV Campaign As TV continues to evolve, so does consumer behavior. For example, viewing TV content on-demand has become more and more common. See how leading brands are leveraging new technologies and real-time data to measure TV reach in a unified manner, and how they’re optimizing for consumer… Read More
Say hello to more comprehensive performance reporting. iSpot.tv has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad performance… Read More
New Metrics Include View Rates, Impressions, and Unduplicated Reach for All Ads Across Live (National & Local), Time-Shifted, VOD, and OTT Bellevue and New York January 25, 2016– iSpot.tv, which tracks activity for TV ads in real-time, today announced it is now measuring TV ad performance across more than 10 million TV screens, representing all… Read More
Real-time System Allows Brands to Understand Same Day ROI on TV Ad Spending TV advertising has long been thought of as a futures market, in part because brands struggle to accurately measure the impact of TV advertising on sales within a time frame that allows for significant, ongoing campaign optimization. A partnership between two TV… Read More
The iSpot.tv platform gives brands real-time TV metrics so they can analyze ad performance, optimize media efforts and keep an eye on competitors. Following our summer roll-out of enhancements at the spot and brand-level and updates to our estimated spend algorithm, we’ve launching 28 new reports for networks and shows and powerful new filters to… Read More
Rapid Adoption of Real-Time Metrics for TV Ads Illustrates Shift in Market Insight Venture Partners Leads Series B Round, Madrona Doubles Down Bellevue and New York – May 19, 2015 – iSpot.tv, the company that tracks national TV ads and correlates digital responses in real-time, today announced a $21.9 million Series B funding. The investment… Read More