March Madness certainly lived up to its name this year with upsets, buzzer-beaters and unforgettable moments galore for both the men’s and women’s tournaments. The buzz wasn’t just limited to the action on the court. From March 16 through April 3, NCAA Men’s Basketball Tournament games delivered 30.53 billion P2+ TV ad impressions. At the… Read More
The New Currency Provider Will Provide Its Complete Suite of Solutions and Person-Level Measurement To Accurately Count Viewers of the LIV Golf Tournament. Bellevue, Washington — iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets… Read More
Food delivery service brands have been a consistent presence on TV in recent years, as consumers have changed the way they dine out and shop for groceries. And even after the return to in-person dining in 2021, many food delivery service brands have stayed the course with TV advertising through the first two months of… Read More
FOX and FOX Deportes Delivered 64% of All Advertising Impressions for Original Airings on TV on Feb 12th According to preliminary audience measurement estimates from iSpot, the telecast of Super Bowl LVII, which aired on FOX and FOX Deportes on Feb.12, 2023 from 6:44 p.m. ET to 10:15 p.m. ET, drew an average minute TV… Read More
The Roastmaster General is back, but this time Jeff Ross’ target isn’t a celebrity — it’s a “talking peanut with no pants.” That’s right, for its Big Game TV ad, Planters is putting Mr. Peanut in the line of fire and things are sure to get salty. Since the teaser debuted on February 1, “Jeff… Read More
As part of iSpot’s mission to constantly evolve TV measurement, we’re excited to announce a strategic investment in TVision Insights, the innovative audience panel technology company that is fueling greater transparency and diversity of choice in a rapidly transforming TV industry. With this investment, iSpot gained a variety of exclusive rights to integrate co-viewing insights… Read More
We’re excited to announce Goldman Sachs is investing $325 million in iSpot to accelerate the development of alternative currencies, cross-screen measurement capabilities, and expansion of our customer success and sales footprint. Together with clients, partners and employees, iSpot has built a trusted solution from the buy side to justify and optimize TV investments. We’ve created… Read More
With the industry-wide shift to a multicurrency marketplace and more modern measurement well underway, it is time for OOH measurement to evolve as well. That is why iSpot has acquired Tunity – an innovative measurement and analytics company that measures consumer TV viewing and engagement habits in public locations – such as bars, restaurants and gyms – nationwide.
First-Ever Unified Cross Platform Measurement of America’s Biggest TV Event Reveals Average Minute Audience of 121 million Half Time Show Gives In Home Viewing a 12% Lift of 10.5 million People Super Bowl and Olympics Accounted for 69% of All TV Ad Impressions on February 13 Feb. 15, 2022 — Bellevue and New York City… Read More
Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don’t know what you don’t know. That’s why we’ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and… Read More