As performance becomes as important to brands and publishers as reach and frequency, we’re excited to announce Outcomes at Scale–iSpot’s latest innovation that makes rapid attribution and lower-funnel insights broadly accessible. This game-changing solution is designed to speed up performance tracking across TV and streaming, help brands see impact in real time and optimize in-flight… Read More
iSpot recently hosted back-to-back events in Chicago and LA, bringing together industry experts to discuss the future of video ad measurement. The events were filled with inspiring sessions that explored how brands are coming together to harness the power of creative testing, cross-platform measurement, and full-funnel outcomes to optimize ad impact and drive better results…. Read More
As more marketers shift ad spend to meet viewers when and where they’re watching, gaps in their measurement solutions still hold them back. One of the biggest blind spots is understanding how their streaming strategies and share of voice on ad-supported streaming platforms stack up against competitors. Sourcing insights from our Streaming Competitive solution, iSpot’s… Read More
Solutions to the industry’s biggest challenges took center stage in New York City at TV Disrupt, the annual showcase for innovation in TV and video measurement, held by iSpot. iSpot Founder and CEO Sean Muller kicked off the afternoon addressing advertiser’s top pain points, in particular, identity, fragmentation, the creative and media disconnect, and delivering… Read More
The shift is on – the popularity of streaming compared to linear viewing is increasing and not turning back. Despite the massive migration to streaming platforms, many advertisers remain cautious to move ad dollars accordingly. With the streaming revolution came technical complexities, evolved infrastructure, and a complex web of streaming media inventory. Advertisers are asking… Read More
As iSpot continues to make strides in advancing cross-platform TV measurement, we’re thrilled to announce we’ve reached an agreement with Paramount for currency measurement. Considering the rich history between Paramount and iSpot, the announcement of this partnership is a natural evolution. For nearly a decade, collaboration between the two companies has driven marketplace innovation –… Read More
iSpot is thrilled to announce that we’ve acquired next-generation measurement and attribution company, 605. The power of these two companies’ best-in-class technology and services are designed with a similar mission and singular focus: to help buy and sell sides prove the effectiveness of TV. Combined, the deal will create incredible synergies that will advance the… Read More
TV audiences keep fragmenting and shifting, and yet, the first half of 2023 proved that the medium maintains its ability to deliver massive reach. iSpot data from the first six months of the year spotlights a 5% year-over-year increase in TV ad impressions – despite potential headwinds like streaming migrations, a lack of Olympics content… Read More
The Cannes Lions International Festival of Creativity kicks off on June 18, celebrating boundless creativity in the advertising craft, while awarding the past year’s most effective campaigns. Using data-driven insights, the latest report from iSpot sheds light on the creative aspects that drove some of the most emotionally-charged video ads since the 2022 Cannes Lions… Read More
Today we announced our partnership with Google to bring our customers unified measurement of YouTube and YouTube TV. The inclusion of YouTube and YouTube TV in the iSpot Unified Measurement platform will give advertisers an even more comprehensive view of ad investments across linear and digital TV. More details are available in the announcement below… Read More
Sports-first live TV streaming platform Fubo has announced a partnership with iSpot to bolster connected TV measurement across its premium video advertising inventory. Leveraging iSpot’s Unified Measurement capabilities, Fubo can now quantify ad impressions delivered to incremental households not reached on linear TV, along with person-level audience estimates to account for co-viewing. An iSpot measurement… Read More
TV remains a powerful medium for brand messaging, as we saw in the first quarter of 2023 with a 3.2% YoY increase in household TV ad impressions – to 2.09 trillion – despite no Olympic content. But with audience behaviors and viewership continuing to evolve, it’s more important than ever for brands to ensure their… Read More