As streaming continues to drive a habitual change in how consumers access content – and poses a huge opportunity for publishers, brands, agencies and marketers to connect with those consumers – it’s mission critical for the industry to have a clear and accurate way of measuring this ecosystem. To help their own clients understand the… Read More
The industry’s annual sojourn to Cannes Lions is now well in the rear-view mirror, and the second half of another year of change is underway. The overarching topics and trends that emerge from the discourse along the Croisette in Cannes have proven to be a barometer for what’s happening in the industry at large. This… Read More
In this Measurement Mavens interview, Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcome attribution. Blackmore highlights how analyzing the broader impact of ads on website traffic and business outcomes has allowed Balance of Nature to optimize their linear and streaming campaigns… Read More
Understanding the impact of cross-screen advertising, in order to maximize overall campaign effectiveness, remains a top challenge for marketers today. With fragmentation of audiences at an all-time high, incrementality is one of the most important KPIs to track when gauging ad reach and performance. To help brands better understand the incrementality of connected TV and… Read More
Measurement Mavens is a thought leadership series from iSpot that celebrates TV measurement trailblazers, covering everything from creative success and streaming outcomes to currency and full-funnel performance. Live sports remain the most powerful TV content genre for brands to deliver ad messages to engaged and growing audiences. Despite major shifts in overall TV viewership, events… Read More
iSpot continues to revolutionize streaming measurement – from helping clients like multicultural media and marketing services company My Code understand their audience beyond linear TV to teaming up with Roku as their preferred measurement provider. That’s why we’re thrilled to announce we’ve teamed up with LinkedIn to combine the power of their first-party, B2B audience… Read More
With the rapid evolution of media consumption and data analytics, TV marketing has undergone a profound transformation. Kyle Tassinari, Head of Marketing at DriveTime, recently shared strategies for connecting TV advertising to business outcomes at TV Disrupt 2024, emphasizing the importance of data-driven decision-making and strategic partnerships. Data-Driven Outcomes In today’s complex TV advertising landscape,… Read More
A large beer brand has done it again, setting a new standard for alcoholic beverage ads. During TV Disrupt 2024, a Senior Brand Manager for a leading beer brand took us behind the scenes to reveal what made this campaign so successful. Hosted by Peter Daboll, Chief of Strategy and Insights at iSpot, this session… Read More
With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it’s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear. That’s why at the beginning of the year iSpot – who works with 85% of America’s top 100 brands… Read More
The consumer shift from linear viewing to CTV represents a huge opportunity for all facets of the media industry – from media sellers and publishers to brands and agencies. That’s why we’re thrilled to announce our new, two-way data and measurement collaboration with Roku – the leading streaming platform in the media ecosystem today. iSpot… Read More
At iSpot’s annual TV Disrupt event, iSpot CEO & Founder Sean Muller addressed cross-platform advertising’s biggest challenges head-on, outlining innovative measurement solutions to continue to correct the industry’s course amid the headwinds of fragmentation. The iSpot vision hinged on the need for advertisers to unify ad measurement across creative, audience, and outcomes, in order to… Read More
While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent, we’re also committed to helping clients find value in all audiences – be it family-focused content for a leading entertainment brand or rolling out innovative ways to measure streaming. We’re also committed to measuring ALL audiences. That means helping clients like multicultural… Read More