You may have heard about Attention Analytics, but what are they exactly? And more importantly, how can you use them to measure your TV investment? Attention metrics have long played an essential role in the planning and optimization of digital video campaigns but what do these analytics mean to TV advertisers? Attention Analytics for TV,… Read More
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Category: Ad Insights

You can now connect the Impressions, Attention & Conversion Analytics we provide against your digital segments thanks to our recent partnership with LiveRamp Our union with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, allows advertisers to connect the TV ad impression measurement and performance analytics iSpot provides with digital segments connected… Read More

Missed the commercials of the Big Game? We’ve got you covered! Here are the top 10 Super Bowl Ads by Digital Share of Voice. Game Day Totals TV Ad Impressions: 6,191,742,839 Earned Online Views: 50,951,345 Social Impressions: 805,725,403 Advertisers: 55 Spots: 83 Show Promos: 19 Top Ads by Digital Share of Voice (Excluding Movie Trailers… Read More

It’s Game Day, which means the battle for brand attention is reaching a fever pitch. No sense in holding back now. What clever surprises are in store? Who knows but what’s certain is at iSpot, we’ll be measuring how all of the Super Bowl 52 ads play across Facebook, Twitter, YouTube and in search engines,… Read More

Every year when the pricing comes out for the Super Bowl everyone asks the same question “Is it worth it?” When the ratings come in and the social media channels are all filled with Super Bowl chatter, people will at least agree that Super Bowl ad was good for driving awareness. Now, we can tell something the… Read More

Get the full recap of this year’s top performing Black Friday ads. Each year, big brands spend millions of TV advertising dollars to target holiday shoppers. Our latest report investigates the strategies and trends used to reach this audience, analyzes the top-spending advertisers & top-performing ads, while also providing a year-over-year comparison of the holiday… Read More

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

iSpot has just been ranked the 9th fastest-growing technology company in North America on Deloitte’s 2017 Technology Fast 500! The Deloitte Technology Fast 500 awards acknowledge companies who, while experiencing rapid growth, successfully combine technological innovation and entrepreneurship to reset industry standards and change the way business is carried out. We’ve spent the past five… Read More

We’ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics: Attention Score Attention Score measures viewer attention, based on a viewer’s tendency to interrupt an ad… Read More

During Black Friday 2015, when it came to eyes on screens, retail giant Walmart was King. With 4.7 billion impressions during the month of November, Walmart had more than twice the impressions of other retailers. Target, Macy’s, and Kohl’s leaned on TV advertising to spread their own brand of cheer. Each brand received over 1.5 billion impressions but… Read More

Television’s effect during the holidays isn’t just limited to offline purchases. Online sales have increased by “double digits” according to Reuters, and TV plays a huge role in influencing that digital behavior. Target, ranking third for impressions but number one for digital engagement, knows this better than anyone. By using commercials as a catalyst for… Read More

From Aug. 24 to Nov. 23, Samsung Mobile generated 2.5 billion TV ad impressions and spent an estimated $86 million while taking almost a month off from TV advertising in between. Strong creative held viewers’ attention with an average view rate of 88.5%. In spite of an initial Samsung Note 7 recall on Sept. 2,… Read More