COVID-19 was a hot topic during the first four weeks of the NFL’s 2020 season, and it’s sure to grow for the rest of this fall as well. As cases pop up around the league, we’ve already seen numerous games get moved — with more likely to come, too. But for the time being, Sundays… Read More
According to eMarketer, the cord cutters that were once only a small sliver of the US population will make up more than a fifth of households by the end of 2021 and around a quarter of households by 2022. And with the new generation of “cord nevers” entering the scene, there are no signs of… Read More
With production stalled, and TV tentpoles and live sports off the air for months, late July and August were a welcome sight for the industry. MLB, NBA and NHL action all returned, and with them came impressions boosts and big brand advertisers. However, that was also a bit of a prelude to this fall, when… Read More
iSpot is happy to announce it has done the work to help brands and networks measure addressable advertising campaigns in accordance with the Open Addressable Ready measurement specifications developed by Project OAR, the consortium of media companies agencies and TV company, VIZIO. iSpot is the only company to create a real-time TV ad feed that… Read More
Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don’t know what you don’t know. That’s why we’ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and… Read More
By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot As the TV industry continues its massive transformation, brands are increasingly finding audiences in new streaming environments and experiences. And as ad-supported streaming providers proliferate, they not only need to prove they can deliver audiences and impressions, but to thrive, they need to prove the ad exposures… Read More
Background The coronavirus pandemic brought drastic change to all corners of the television and advertising industries this year. Some marketer categories, like travel, faced truly existential crises — but others are faring better given the circumstances (get our report about the explosion in streaming-service ads). Our always-on TV ad measurement and attribution platform is constantly… Read More
Accelerating Measurement for Audience-Based Advertising with OpenAP As TV viewing continues to rapidly transform, brands and networks are evolving to meet the moment with smarter ways to deliver better advertising experiences. For us that means smarter, more accurate ways to measure performance at scale with TV ad insights that are trusted and actionable. It also… Read More
We’ve been without live team sports for over three months now in the United States, but sports programming occurred both before quarantines were put in place and afterward too, to some extent. With certain league restarts seemingly just around the corner, iSpot wanted to look at which brands have been most active advertising during sports-related… Read More
The TV Commercial, Once Advertising’s Main Event, Suffers in the PandemicThe New York Times, 5/28/2020 The home improvement retailer spent more than $1 million to promote a Memorial Day discount on washer-dryer sets last year, according to the ad measurement company iSpot.TV, releasing an elaborate commercial with multiple actors in multiple locations. This year, the… Read More
Author: Allyson Dietz | Source: neustar Buying linear TV has always been equal parts art and science. It requires a strong analytical base—sizing up the right mix of programs, networks, and dayparts for your brand and budget isn’t for the faint of heart—but much of the work is done so far in advance that the… Read More
Without live sports on television for the last few months, networks that typically air sports programming (like ESPN’s family of networks and Fox Sports 1, among others) have turned to alternatives like esports to help fill time. Though “traditional” esports were already on TV prior to COVID-19, quarantines seemed to yield a rise in this… Read More