In the late 80s, 15-second ads made their TV debut as a budget-friendly alternative to the rising cost for 30 seconds of airtime. Since then, marketers have wondered which ad length is more effective. 15-Second vs. 30-Second Ads An iSpot study of more than 4.5 million commercial airings found that on average, 15-second commercials grab… Read More
After the pandemic pushed last year’s Masters to November, this year’s event was back in its normal spot on the calendar, in early April. And even though the tournament lacked some of golf’s household names atop the leaderboard, its small collection of sponsors still made the most of all four rounds and the surprising win… Read More
Times have changed for TV advertising as access to audience data has grown. Even the top brand advertisers are finding ways to make their approach less “mass market” and more targeted to specific viewers. This was the case for Ford. Despite being one of the most-seen advertisers on television, the car brand wanted to cut… Read More
TV may seem more turbulent than ever, but that doesn’t mean the ad-buying market is uncertain. In fact, the current environment creates even more opportunities for brands both new and old to embrace TV and its unmatched capabilities to reach audiences, no matter where, when or how they’re watching. This joint report from Neustar and… Read More
TV data isn’t new, but this past year really underscored just how important it is to apply the right data to ad buying decisions. Without many primetime shows, live sports or upfronts, brands had to quickly adjust to follow migrating audiences on TV. While some of the TV ad trends that surfaced during the pandemic… Read More
In our “Ask the iSpot Expert” blog series, one of our very own at iSpot walks us through their area of expertise in TV and video ad measurement. Benchmarking has long been the norm (pun intended) in digital marketing. However, that hasn’t been the case for TV advertising until recently. With real-time, syndicated cross-platform TV… Read More
The pandemic completely disrupted TV as a whole last March, but unlike many other live sporting events, the NCAA Men’s and Women’s Basketball Tournaments were both at the forefront of the shutdowns and completely cancelled. As a result, a billion dollars up and vanished. Networks needed to quickly pivot programming. And brands needed the right… Read More
While many live sporting events were postponed in 2020, the NCAA men’s and women’s basketball tournaments were among the only ones to be completely cancelled. The billion-dollar loss was not only felt by the teams set to play in the event — but the networks and brand advertisers, too. Thankfully, for everyone involved, both the… Read More
In our “Ask the iSpot Expert” blog series, one of our very own at iSpot walks us through their area of expertise in TV and video ad measurement. Largely driven by disruption from the pandemic, addressable TV is gaining its long awaited traction in the marketing world. Steve Murtos, VP of Customer Success, explains how… Read More
By Stuart Schwartzapfel Music video network Vevo reaches a billion daily views on average, making it an attractive destination for brands to leverage its cultural cachet. And with the proliferation of cord cutting and streaming TV viewing, Vevo has been rapidly expanding its OTT distribution to match changing consumption habits and deliver premium music videos… Read More
In our new series “Ask the iSpot Expert,” one of our very own at iSpot walks us through their area of expertise in TV and video advertising measurement. To kick things off, we sat down with Peter Daboll, Chief of Strategy and Insights at iSpot and the former CEO of Ace Metrix (an iSpot.tv company). … Read More
From a brand perspective, we already covered who won the “Big Game” with the top creative from this year’s Super Bowl. Taking a wider view, however, we can also observe which industries made it their own, generating buzz and positive feedback during game day. Below are quick spotlights on five different advertiser industries from Super… Read More