After a year-long delay, the Tokyo Olympic Games are finally here. Along with athletes and fans around the world, brands have also been anxiously awaiting the postponed 2020 Olympics to debut new TV ad creative. So far in 2021, sponsors like Toyota, Trulicity, Verzenio, Visa, New Balance and more have already advertised around the Games…. Read More

The trend of purpose-driven creative in TV and video ads has rapidly accelerated over the past year. However, messaging wasn’t just about the pandemic and how brands could help as people adjusted to the “new normal”. According to Ace Metrix Creative Assessment, 71% of the purpose-driven ads that made a positive impact in 2020 talked… Read More

Pride Month was a bit subdued in 2020, but not so much this year as life — including pride parades and celebrations — returns to normal. As June 2021 concludes, we wanted to highlight some of the top Pride-related ad creatives, and how those spots are resonating with audiences. Oreo’s short and sweet message Oreo… Read More

As the world continues to shift toward streaming post-pandemic, legacy TV ad measurement is falling short and the industry is taking notice. Sean Muller, CEO and Founder of iSpot.tv, presented on how future-proof TV ad measurement takes an ad-first approach that layers on other datasets, with real-time capabilities that mirror digital measurement. The discussion also… Read More

Post-pandemic messaging in automotive TV and video ads is looking greener than ever before. From renewable-energy-sourced factories to electric vehicles, automotive brands are emphasizing environmentally conscious products and pursuits. Thirty-two percent of all automotive ads in 2021 thus far have eco-friendly messages that stood out to viewers (based on emotional measurement from Ace Metrix Creative… Read More

2020 underscored the importance of delivering the right message at the right time. Between the pandemic, civil unrest and the presidential election, brands had to navigate heightened consumer sensitivities. As a result, funny ads declined last year as brands pivoted messaging to avoid seeming out of touch with the national mood. Prior to the pandemic,… Read More

As the unofficial start of summer, Memorial Day can signal a major change for TV advertisers looking to capitalize on warmer weather, home improvement goals and kids being home more. This year, in particular, consumers are eager to embrace the summer season and get “back to normal” — something brands are keen to hone in… Read More

After years of predictability, tax season was thrown for a loop these past two years. In 2020, the pandemic pushed the tax filing deadline to July 15. In 2021, the date was May 17 in most states. These adjustments forced tax filing services to rethink typical TV advertising strategies — both from a creative standpoint… Read More

Hot off the presses from Discovery Inc.’s Upfront presentation, iSpot is happy to announce an expanded relationship with Discovery, Inc. to deliver real-time TV ad performance insights across Discovery’s linear and streaming inventory.  As TV viewership continues to transform, brands and networks need a fast, accurate and actionable measurement solution to quickly understand where ads… Read More

Despite not being an actual game, the NFL Draft remains one of the more popular sporting events on the calendar every year. So much so, in fact, that it’s become a three-day event with separate English-language airings across ESPN, ABC and the NFL Network. Needless to say, that provides a lot of opportunities for advertisers… Read More

Even with it being an odd year for the Oscars — lower audience, fewer movies, different show format — brands still jumped at the chance to advertise during the entertainment industry’s premier event.  The 2021 broadcast on ABC saw 26 new advertisers take part in over 39 minutes of ad time (nearly identical to what… Read More

In our “Ask the iSpot Expert” blog series, one of our very own at iSpot walks us through their area of expertise in TV and video ad measurement.  Traditional TV ad buying and measurement systems were built on the premise that TV viewing occurs at a household level. And it did, in the beginning, when… Read More