Streaming TV ads offer advertisers an effective, efficient way to reach and convert new customers. However, streaming advertising is still relatively nascent compared to linear, and full of challenges when it comes to measurement and optimization. In fact, a recent Advertiser Perceptions study found that respectively, a lack of standard measurement, audience deduplication and ad… Read More

With an increase in the number of sober-curious and/or health-conscious consumers attempting to reduce or eliminate alcohol consumption, chances are you or someone you know has participated in “Dry January.” Now, fueled by a growing post-pandemic ‘zero proof’ trend, the rise of “Sober October” is upon us — a pregaming reset for the holidays achieved… Read More

Halloween is one of the busiest times of the year for candy and gum brands, and as a result, they’re typically blitzing TV in advance of the holiday on October 31. The same is true again this year, as candy (and gum) companies increase ad spend to cash in on the holiday — though you’re… Read More

If you’re reading this you are no doubt familiar with iSpot’s unique ability to measure TV advertising: at scale, in real time, and across linear, VOD and streaming. You likely know that we measure business outcomes and brand impact. And as much as we absolutely love servicing hundreds of brands and almost all TV networks… Read More

Advertisers Perceptions reports that about a quarter of TV advertising budgets are going to streaming this year (1). Based on daily conversations with many top TV advertisers we’ve found that although cross-platform campaigns are quite common, honing in on the right audience and effectively maximizing the reach of streaming ads is shockingly challenging without a… Read More

Football season is back. Even though the NFL is still a couple weeks from kickoff, college football returns with some early games this weekend before jumping into the full season during Labor Day weekend. That’s big news for advertisers anxious to jump back into TV live sporting events this fall. While the NFL remains king,… Read More

Retail stores struggled early during the pandemic last year, with in-person shopping limited and changing consumer priorities (nevermind wide-scale TV programming issues). But eventually, most settled into the “new normal” — a trend that extended through the back-end of 2020 and into 2021. A lot of physical retailers also pivoted ad messaging around ordering ahead,… Read More

With bars and restaurants closed to indoor dining for much of 2020, and most live sports sidelined for months, Beer brands took a backseat. But with live sports back in full swing in 2021, along with successful initial vaccination rollouts, beer brands have spent 2021 sprinting back to TV. From Jan. 1-Aug. 15, 2021, Beer… Read More

Last year’s back-to-school season was riddled with uncertainties, leaving brands unsure of how to approach TV advertising. Those that ran ads empathized with the lack of certainty but did not dwell on it. TV ads remained energetic and cheerful, and narrators used equivocal phrasing like “however you go back” and visuals wavered between in-person and… Read More

We’re halfway through the Summer Olympic Games, but the fight for TV advertising gold is just heating up. Empowering and inspirational messages are all the rage among Olympics-minded ads. In fact, 58% of these creatives have scored on the Empower metric from Ace Metrix Creative Assessment, which measures the positive impact of an ad as… Read More