Choosing a video ad measurement solution should feel clarifying. Instead, it often introduces more doubt than confidence. Teams come into the buying process hoping for answers: clearer performance readouts, fewer internal debates, and data they can actually stand behind. What they often get is the opposite—more tools, more dashboards, more caveats, and more time spent… Read More
The media landscape is no longer linear—it’s a constant state of discovery. As audiences move across platforms, from short-form to long-form, traditional measurement approaches are falling short of reflecting real performance. We sat down with Suzanne Persechino, SVP of Revenue Research at A&E Global Media, to understand how A&E is helping advertisers navigate this complexity—and… Read More
As video ads continue to fragment across linear, CTV, and social platforms, marketers are demanding more than reports—they want real-time intelligence they can act on. Or as Craig Ziegler puts it, a shift from measurement as “a system of record to a system of action.” With more than two decades in technology and ad tech,… Read More
The era of “set it and forget it” TV and video advertising is over. As budgets tighten, accountability for every dollar becomes the new standard. The industry is shifting away from impressions toward measurable results. Leading this charge is Roku, proving that the biggest screen in the house can also be the most effective. From… Read More
Few advertising leaders begin their careers as opera singers—fewer still go on to shape digital standards at the IAB, navigate the rise of programmatic, define automation for premium TV, and build outcome-driven commerce media. Julie Van Ullen has done all of it. Across publishing, ad tech, television, and retail media, she’s followed a clear throughline:… Read More
Measurement can tell you how your ad performed. Knowing why–and what to do next–is where the real competitive edge lives. That’s exactly what iSpot SAGE was built to deliver: faster, deeper answers to the questions that actually move brands forward. Sean Muller, CEO and Founder of iSpot, and Miles Drayton, Executive Global Director of Marketing… Read More
The video ad industry has massive data sets, yet finding the “why” behind ad performance still takes an army of analysts and weeks of manual grunt work. Everyone wants the speed of AI, but you can’t build a million-dollar ad strategy on generic outputs or incomplete ad data. We built iSpot SAGE to fix that…. Read More
Going into Super Bowl LX, iSpot Creative Assessment tested over 60 teasers and 40 in-game spots, with the full game coming this evening/early Monday morning. Given the ads that have already been evaluated, however, here are the trends iSpot is identifying up front this year. For the most up-to-date look at released SBLX ads and… Read More
After spiking to 78% in 2020, celebrity inclusion in Big Game ads has stayed above 65% every year since, making star-driven creative the baseline, not the differentiator. For Super Bowl LX, that pattern continues with confirmed appearances from dozens of celebs including Andy Cohen, Emma Stone, Bowen Yang, Sabrina Carpenter, Paige DeSorbo, and more. But… Read More
Super Bowl advertising doesn’t start on game day. Pre-releases and teasers have become part of the ritual—expected by audiences, carefully planned by brands, and watched closely across the industry. These early spots do more than preview what’s coming. They help define the creative playbook brands carry forward long after the Big Game ends. As of… Read More
The Super Bowl can be full of surprises, both on and off the field. But some ad trends have withstood the test of time, even as the cost of Big Game airtime climbs each year. As a result, brands are increasingly following specific playbooks to maximize the impact—and minimize the risks—around these spots. What can… Read More
For years, streaming TV has promised accountability. But too often, measurement stopped short of action. Advertisers could measure reach, frequency, and even outcomes—but turning those signals into real-time action was another story. With a new expansion of our partnership, Roku and iSpot are aiming to close that gap by bringing outcome-based optimization directly into the… Read More