Every CMO is walking into 2026 asking harder questions about video ad performance, efficiency, and ROI. And they should be. Budgets are under the microscope, attribution is messier as platforms multiply, and the expectation to prove value has never been higher. The problem? The answers to those questions live in disconnected measurement tools, defined by… Read More

As premium content stretches across every screen and platform, the real power move isn’t just delivering reach—it’s guaranteeing consistency. OpenAP knows that if you can’t unify the way you measure, you can’t grow the market. We sat down with Chris LoRusso, Chief Business Officer at OpenAP, to find out how they’re partnering with iSpot to… Read More

As the media world changes at a breakneck pace, the key to success lies in adapting measurement to match consumer behavior. Zach Schroll, AVP of Consumer Analytics at Eli Lilly, and Whitney Teplitzky, Sr. Director of Customer Success at iSpot, recently had a conversation about tackling today’s chopped-up TV landscape. Ultimately, Eli Lilly’s focus is… Read More

There are more ways than ever to generate both wide and targeted ad reach. As a result, marketers are now increasingly focused on outcomes—honing in not only where ads appeared and how many people saw it, but importantly, whether airings actually yield web visits that can create sales conversions. That goes double for business-to-business advertisers,… Read More

Continuing on our path to create TV ad measurement not just of the now, but for the future, we’re thrilled to announce a new partnership with Captify, a pioneer in Search Intelligence. This collaboration will give brands the option of leveraging Captify’s rich search signals for outcome measurement. Specifically, iSpot will now be able to… Read More

In today’s TV environment, ad impressions are just part of the total picture for advertisers. Reaching a larger audience is ideal for many brands, after all. But targeted spots can more directly speak to business outcomes, and help better validate advertising budgets. iSpot’s new Q3 Unified TV & Video Ad Snapshot uses data from September… Read More

Leaders are often easy to spot, but great ones are hard to find. At iSpot, we’ve made it our mission to identify and hire exceptional talent—most recently bringing aboard veteran Craig Ziegler as Chief Product Officer—as we build a team capable of transforming the industry. That is why we are so excited to announce a… Read More

Advertisers pay significant premiums to appear alongside the NFL. But those rates are primarily based on average-minute audience figures which smooth out the large audience swings that can occur over the course of any game. iSpot’s recent report, The Unified NFL TV & Video Ad Playbook, highlights just how important second-by-second ad measurement becomes for… Read More

Ever wonder what the optimal mix of linear and CTV inventory is for a given ad campaign?  LG Ad Solutions knows the real challenge isn’t just reach, it’s a deep understanding of how those consumption experiences work together. Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions, shares how they’re harnessing… Read More

The NFL delivers impressive audience reach, but that’s just part of the equation for the advertisers spending millions of dollars to place spots during games every season. To truly understand the power of NFL advertising, brands need to know whether audiences actually like the ads, and whether they’re driving purchase intent. iSpot’s latest report, The… Read More

The NFL commands unmatched reach for broadcast–with nearly 24% of Big 4 TV networks’ household TV ad impressions attributable to live games last season. But advertisers and networks aren’t just turning to the NFL for eyeballs. They’re leveraging those large audiences at scale, to help drive more business outcomes. iSpot’s new report, The Unified NFL… Read More

NFL viewers are the largest audience on TV. But those fans also aren’t a monolith. And brands of all shapes and sizes want to deliver targeted ads to them during the offseason, even when football isn’t on anymore. Inside of iSpot’s new report, The Unified NFL TV & Video Ad Playbook, advertisers can get a… Read More