The battle to be America’s top beer was in full swing in Q3, as brands grew TV reach year-over-year. Beer brands’ household TV ad impressions were up 10.3% compared to Q3 2022. While sporting events certainly contributed to this increase, those were far from the only programming where audiences saw beer ads pouring in. For… Read More
Quick-serve restaurants had a strong TV ad presence once again, as the top brand industry in Q3 2023 by household ad impressions (as it was in Q3 2022). QSR TV ads had 6.4% more impressions than the next most-seen industry, automakers. The secret sauce for QSRs? Laughs. Humor was prevalent among QSR ads in Q3,… Read More
In Q3, household TV ad impressions for consumer packaged goods* (CPG) climbed nearly 11% year-over-year on national linear TV. This growth comes from a similar increase in airings compared to Q3 2022. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach…. Read More
Streaming services continue to prioritize subscriber growth and customer retention, but Q3 presented unique challenges due to entertainment industry disruptions. Enter football season, which gave many of the NFL’s media partners a valuable opportunity to attract streaming service sign-ups through promos. In Q3 2023, NFL games delivered 9% of TV ad impressions for streaming services… Read More
Earlier this year, the Independent Streaming Alliance (ISA) – which counts Allen Media Group, Chicken Soup for the Soul, Scripps, Vevo, Tastemade and Trusted Media Brands as members – announced that it had tapped iSpot as its official measurement partner. The alliance chose iSpot because it needed third-party measurement that was trusted, transparent and always-on… Read More
As iSpot continues to make strides in advancing cross-platform TV measurement, we’re thrilled to announce we’ve reached an agreement with Paramount for currency measurement. Considering the rich history between Paramount and iSpot, the announcement of this partnership is a natural evolution. For nearly a decade, collaboration between the two companies has driven marketplace innovation –… Read More
Leading mutual insurance company, Amica, found broader unique audience reach beyond linear TV when it expanded ad efforts to streaming environments. Using iSpot Unified Measurement, Amica analyzed the incremental reach and performance of ads running across linear TV and major streaming providers. iSpot Unified Measurement analysis determined the brand’s streaming ads converted at a 6x… Read More
iSpot is thrilled to announce that we’ve acquired next-generation measurement and attribution company, 605. The power of these two companies’ best-in-class technology and services are designed with a similar mission and singular focus: to help buy and sell sides prove the effectiveness of TV. Combined, the deal will create incredible synergies that will advance the… Read More
Today is an exciting day at iSpot — and for the industry. We are thrilled to announce the acquisition of 605, a next-generation TV measurement platform with some truly great technologies, a unique suite of data, significant marketplace adoption and immensely talented people. You can read more about the deal in our press coverage and… Read More
Co-viewing, or the understanding of how consumers watch programming together, or alone, maintains a valuable role in the CTV measurement ecosystem. Big data alone gives insight into a household’s viewing behaviors. With personification, advertisers gain a more granular, person-level understanding of viewership. Through TVision and iSpot’s partnership, advertisers can access passively collected viewer behavior and… Read More
In today’s dynamic TV ad landscape, advertisers need to embrace evolving measurement strategies to gain a competitive advantage. Recently, at the ANA Data, Analytics and Measurement Conference in Chicago, Brad Feinberg, Vice President of Media & Consumer Engagement at Molson Coors, sat down with Steve Murtos, SVP of Brand Partnerships at iSpot, to discuss how… Read More
In recent research, iSpot and GroupM found that on average, 8-10% of streaming impressions are counted when the TV is shut off, primarily through ancillary devices. Together, the two companies set out to bring greater transparency to CTV ad measurement by solving for the issue of continuous play. In the new “Industry Perspectives” Series from… Read More