iSpot is thrilled to announce that we’ve acquired next-generation measurement and attribution company, 605. The power of these two companies’ best-in-class technology and services are designed with a similar mission and singular focus: to help buy and sell sides prove the effectiveness of TV. Combined, the deal will create incredible synergies that will advance the… Read More
Today is an exciting day at iSpot — and for the industry. We are thrilled to announce the acquisition of 605, a next-generation TV measurement platform with some truly great technologies, a unique suite of data, significant marketplace adoption and immensely talented people. You can read more about the deal in our press coverage and… Read More
Co-viewing, or the understanding of how consumers watch programming together, or alone, maintains a valuable role in the CTV measurement ecosystem. Big data alone gives insight into a household’s viewing behaviors. With personification, advertisers gain a more granular, person-level understanding of viewership. Through TVision and iSpot’s partnership, advertisers can access passively collected viewer behavior and… Read More
In today’s dynamic TV ad landscape, advertisers need to embrace evolving measurement strategies to gain a competitive advantage. Recently, at the ANA Data, Analytics and Measurement Conference in Chicago, Brad Feinberg, Vice President of Media & Consumer Engagement at Molson Coors, sat down with Steve Murtos, SVP of Brand Partnerships at iSpot, to discuss how… Read More
In recent research, iSpot and GroupM found that on average, 8-10% of streaming impressions are counted when the TV is shut off, primarily through ancillary devices. Together, the two companies set out to bring greater transparency to CTV ad measurement by solving for the issue of continuous play. In the new “Industry Perspectives” Series from… Read More
While women across industries push for equal opportunities and pay, soccer stands out with some progress – thanks to key female stars and the global success of the USWNT. The rising focus and viewership of women’s sport, is driving new marketing prospects. Brands aim to captivate both female and younger viewers – the latter of… Read More
As measurement and currency continues to get a much-needed overhaul, it’s table stakes for agencies to look for the most modern ways to help their brand clients make the best business decisions. This includes who, where, when and how often consumers are connecting with content – and on what platform – in order to accurately… Read More
Two major challenges that plague the TV ad industry – inflation and excess frequency – are fueled by flawed measurement that doesn’t accurately account for unduplicated audiences across linear and streaming. Advertisers often risk making decisions based on incorrect variables if they don’t have a clear understanding of the true reach of viewers who have… Read More
Creating compelling, effective video ads is as much an art as it is a science. In the latest Adweek webinar series, Trent Thacker, Sr. Director of the Research and Market Intelligence team at Cox Automotive and Peter Daboll, Chief of Strategy and Insights at iSpot, revealed how Cox Automotive uses video ad testing at every… Read More
Over the past year, iSpot has continued its game-changing momentum by striking key partnerships, enhancing its products suite and maintaining transparency by releasing insights and reports featuring deep dives into both ads and content. We’ve also made key talent decisions as well – by hiring notables like Jodie McAfee and Will Waldron – in order… Read More
TV audiences keep fragmenting and shifting, and yet, the first half of 2023 proved that the medium maintains its ability to deliver massive reach. iSpot data from the first six months of the year spotlights a 5% year-over-year increase in TV ad impressions – despite potential headwinds like streaming migrations, a lack of Olympics content… Read More
As linear TV gets increasingly reliant on live sports audiences, it puts even more attention and importance on leagues like the NBA. And the 2022-23 season was no different for the Association. The NBA increased household TV ad impressions 6.7% year-over-year during the regular season, and nearly 23% during the playoffs before the Finals started…. Read More