Xbox and PlayStation are the kings of the eighth-generation console war. Each have dedicated followings and loyal fans, but when competing head-to-head, which one of these gaming titans comes out on top with its online presence? Who’s getting the most favorable reception and the biggest digital buzz for their ad dollars? We decided to dig… Read More
Sixty-three brands turned out to advertise during Sunday night’s Primetime Emmy Awards, but Samsung came out as the big winner of the night earning 33.85 percent iSpot.tv Digital Share of Voice* and over 8,000 online searches. Airing four spots for its Note5 and Galaxy S6 Edge phones, Samsung overshadowed the night’s other major advertisers, including… Read More
Football season is back and so are the ads. During last Thursday night’s 2015 NFL Kickoff between the New England Patriots and the Pittsburgh Steelers, 84 brands aired 144 ads for a total estimated ad spend of $37,024,217; a roughly 12 percent increase from the previous year.* In addition to spending more, advertisers also used… Read More
Industry leaders might get all the glory, but challenger brands are the ones to watch. Without the pressures to maintain that top spot, challenger brands can take risks. Kia, whose bold hybrid advertising has featured everything from hip-hop hamsters to Blake Griffin, is a prime example of a challenger brand that has used its position… Read More
An incredibly competitive landscape, often cutthroat advertising tactics, and ever-evolving products make the wireless industry a particularly tough one. AT&T, Sprint, Verizon and T-Mobile are always looking for new ways to get ahead of one another, but what really leads to success?
The 2015 FIFA Women’s World Cup came to a spectacular end last Sunday with the U.S. Women’s team triumphantly winning over Japan and the Fox Network winning with ratings. A record breaking 25.4 million viewers tuned in to the final match making it the most watched U.S. soccer game of all time. This, combined with… Read More
With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we’ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online… Read More
At the mid-way point of the 2015 FIFA Women’s World Cup, FOX, its advertisers, and competing national soccer teams, are all scoring and seeing results. FOX, who is covering the first of its four contracted Men and Women’s World Cups, is already seeing gains despite initial doubts. Advertising Age reports that inventory for the games… Read More
On Sunday April 19, CBS aired the Academy of Country Music Awards. The three and half-hour co-hosted extravaganza not only featured eleven awards and nineteen performances, but it also aired fifty-two minutes of commercials, including twenty-one promos from host network CBS. iSpot.tv takes a look at the numbers.
While the MTV Movie Awards handed out 17 different honors during Sunday night’s three-hour extravaganza, iSpot.tv kept track of all the spots and airings that occurred during commercial breaks.
This week, Lane Bryant boldly set out to redefine sexy and embrace body diversity for women with its Cacique lingerie line. And, social media is loving every bit of it – curves and all. After only a few days, the campaign of big proportions is strongly influencing massive online buzz and has received more than… Read More
The battle of the brands for NCAA supremacy became a slugfest between wireless carrier AT&T and auto manufacturer Buick during a Finals game that generated more than $150 million in spending, $40 million more than the Final Four games just two days before.