It’s that day again – Super Bowl game day! It is the biggest day of the year for brands as they battle for customer and prospect attention. iSpot is monitoring across social and search, as well as what happens on 10-million opted-in Smart TVs across the United States as we head to kick-off. iSpot’s Super… Read More
Super Bowl Update: Digital Buzz Is Building On Super Bowl Sunday 2018, same-day leads against a $5 million price tag yielded conversions in the $27-$100 range. But when we mapped TV ad exposures to sales activity in a 7-day window for one customer, that price dropped to $4.40, and $3.41 after 14 days. So the… Read More
Since 2014 iSpot has been your destination for information and analytics for Super Bowl TV ads – and 2019 is no different. Behind the scenes, our team at iSpot is all-hands-on-deck so we can ingest, sanitize, and report on Super Bowl ad performance in real-time. In the hours that follow the big game, we will… Read More
iSpot.tv has been named one of the “19 Most Intriguing Ad-Tech and Mar-Tech Firms of 2018” by Business Insider. iSpot.tv also made Business Insider’s 2017 version of the list – “19 Most Interesting Ad-Tech Upstarts of 2017,” ranking #16. This year Business Insider veered away from highlighting pre-IPO companies generating the most buzz, opting to… Read More
Check out iSpot’s Special 2018 Black Friday Report. Download iSpot’s 2018 Black Friday Report
The Trump Administration is pushing a new proposal to force Pharma companies to list prescription drug prices in TV ads. The jury is still out on whether this new requirement will stand and ultimately help drive drug prices down, while others are speculating how the move might impact the TV advertising industry with Pharma being… Read More
iSpot.tv announced it ranked No. 171 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. iSpot.tv grew 572 percent during this period. This is the second consecutive year that iSpot has appeared on the list since being founded in 2012…. Read More
At iSpot.tv, we call ourselves “professional TV watchers”, but what we actually do involves far more than just watching. At the core of what makes iSpot unique is our ad catalog, which is the most robust and accurate library of TV ad creatives in the industry. In fact, if you’ve ever googled a commercial, chances… Read More
iSpot.tv tracks TV ads at scale and produces a wide range of analytics– among them, the propensity for interruptions or “attention.” This week we’re releasing findings from a recent analysis of 37,854 TV commercials across 4.7 million TV ad airings, across all formats, in which we decipher the biggest factors driving interruptions. When viewed at… Read More
Razor Companies Shave TV Spend, Increase Reach *All data from TV ad measurement and analytics company iSpot.tv Jan 1- Aug 31st, 2018 The shaving industry relies heavily on TV to get its message out, with more than a quarter billion ($228.1mm) invested in TV ad campaigns through August 31, 2018. Those dollars have delivered more… Read More
Right in the middle of summer, it starts to happen–you see that first ad for notebooks and backpacks. Another week or so goes by and suddenly you realize that every other ad during the commercial break is for laptops, dorm essentials and new clothes. Back to School season has returned. This year, we decided to… Read More
No one reached more than Volkswagen The 2018 world cup may not have featured an American team but it broke streaming records and still generated advertisers 6.04 billion TV ad impressions on 8,576 ad airings across six networks. And that’s just for new episodes only in the U.S. While we all know France walked away… Read More