The first half of 2019 is officially over, so we have taken some time to examine some of the commercials that have received the most attention according to our Attention Index, which measures the propensity of consumers to interrupt “ad play” on a second by second basis. Because iSpot measures TV ads at scale, we… Read More
The first half of 2019 is officially over. Let’s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30. Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018… Read More
Tax Day arrives on Monday — which is obvious if you’ve watched any TV lately. If you’re thinking, “it feels like there are more tax-related ads this year,” you would be correct.
Note: data below is as of 3:30pm ET Monday, Feb. 25. Numbers may be updated as new information becomes available. As Hollywood celebs rubbed elbows on the red carpet and settled into their seats at the Dolby Theatre in Los Angeles, brands were also gearing up for a big night of glitz and glam. We… Read More
Super Bowl LIII generated an estimated $394 million in revenue for CBS and revealed several new trends in advertising. By the numbers, there were 54 advertisers that ran 93 ads from 6:30 PM EST until the end of the game, with 50.75 minutes of advertising. Attribution and Social Interaction On Super Bowl Sunday, there were… Read More
Super Bowl LIII is now in the record books, and the clear winners of the advertising game were cause-related and heartstring tugging ads. In total, there were 93 spots from 54 unique brands. Twelve ads that focused on first responders, inclusion, green energy, freedom of speech, and veteran’s issues raked in 26.3% of Digital Share… Read More
The live blog was compiled watching the game on CBS from the Seattle, Washington feed provided by Comcast. All information on ads and pods is preliminary. Please visit the iSpot Super Bowl 2019 Ad Center for the most up-to-date analytics. iSpot Marketing Team 9:33 PM PST That’s a Wrap That’s a wrap for the Super… Read More
It’s that day again – Super Bowl game day! It is the biggest day of the year for brands as they battle for customer and prospect attention. iSpot is monitoring across social and search, as well as what happens on 10-million opted-in Smart TVs across the United States as we head to kick-off. iSpot’s Super… Read More
Super Bowl Update: Digital Buzz Is Building On Super Bowl Sunday 2018, same-day leads against a $5 million price tag yielded conversions in the $27-$100 range. But when we mapped TV ad exposures to sales activity in a 7-day window for one customer, that price dropped to $4.40, and $3.41 after 14 days. So the… Read More
Since 2014 iSpot has been your destination for information and analytics for Super Bowl TV ads – and 2019 is no different. Behind the scenes, our team at iSpot is all-hands-on-deck so we can ingest, sanitize, and report on Super Bowl ad performance in real-time. In the hours that follow the big game, we will… Read More
iSpot.tv has been named one of the “19 Most Intriguing Ad-Tech and Mar-Tech Firms of 2018” by Business Insider. iSpot.tv also made Business Insider’s 2017 version of the list – “19 Most Interesting Ad-Tech Upstarts of 2017,” ranking #16. This year Business Insider veered away from highlighting pre-IPO companies generating the most buzz, opting to… Read More
Check out iSpot’s Special 2018 Black Friday Report. Download iSpot’s 2018 Black Friday Report