When the dust settled on Super Bowl LIV, the Kansas City Chiefs were crowned champions over the San Francisco 49ers, by a score of 31-20. But beyond the action on the field, there was plenty happening on-screen during the commercials. Topline Stats According to our always-on TV ad measurement and attribution platform, 55 advertisers generated… Read More
The 92nd Academy Awards was a night full of surprises on ABC, capped off by Parasite’s stunning best picture win to complete the show. Highlights weren’t limited to the stage, however. Brands were also happy to cash in on a captive audience for the event, which ran for over three hours on ABC. “Proud sponsors”… Read More
A thrilling Super Bowl LIV came to a close with a comeback win by the Kansas City Chiefs. But along with the excitement on the field was a significant amount of activity from brands. During the game, there were 85 national spots from 55 advertisers. Those ads came from industries all over, but it was… Read More
Which Brands Won the Game Before the Big Game? Brands new and old have been plenty busy in the lead-up to Super Bowl LIV, as ads this year have already generated: 674 million views on TV 284 million views on YouTube and Facebook 674,000 social actions 307,000 positive votes (versus 27,000 negatives) Notably, fewer brands… Read More
With the Super Bowl just days away, we wanted to shine a spotlight on some unique advertiser insights, courtesy of iSpot. Below, you’ll find some of the most interesting notes around this year’s Super Bowl brands, plus some of the standout creative that will be grabbing the headlines come Monday morning. Interested in more NFL… Read More
Includes playoff games from Jan. 4-19, 2020 *All data from first airing only Super Bowl LIV is less than a week away, and we’re examining the biggest TV advertising trends around this year’s NFL Playoffs, to understand how those could extend to expectations around the Super Bowl. With the game’s typically enormous audience, it’s a… Read More
iSpot’s Pre-front has been POSTPONED due to the COVID-19 situation. Join us for iSpot.tv’s 4th Annual Pre-front event. Hear from executives at leading brands, TV networks and agencies on emerging trends ahead of this year’s TV Upfronts. Topics include transacting on business outcomes, unified measurement of linear + OTT and more. This is an invite-only… Read More
iSpot is happy to announce that after seven years, we have achieved the milestone of 1,000,000 TV ads in our catalog. One-million anything represents a significant achievement – a million miles flown, one-million dollars in retirement savings, or the one-millionth customer. With seven years of TV spots in our catalog, no one in the industry… Read More
As the TV market moves to greater transparency it’s also turning into a performance based ad platform that works for buyers and sellers. We are excited to announce that Fox Corporation is using business outcome and impression validation measurement from iSpot.tv. Employing iSpot’s conversion methodology, Fox will have the ability to capture all sales funnel… Read More
We’re happy to share that iSpot.tv has received the “2019 Tech Impact Gold Award for Marketing/Analytics” by Seattle Business magazine. The Tech Impact Awards recognize companies in Washington state that are using technology to have a significant impact on business, industry or society. “There is so much incredible innovation coming out of the Seattle area… Read More
The U.S. Women’s National Soccer Team (USWNT) crushed it on and off the field in 2019, defeating the Netherlands 2 to 0 in the Women’s World Cup Final. Despite the success in gameplay, TV eyeballs, and social media, the issue of pay inequality casts a long shadow over the women’s team. A frequent contention by… Read More
Is unified measurement across linear and OTT ad buys part of your CTV strategy? Disruptive Brands use iSpot’s OTT measurement solution to understand incremental reach over linear and business outcomes compared to linear. We measure OTT across all major providers, streaming media players and devices. With a CNBC study showing that 57% of Americans have… Read More