Accelerating Measurement for Audience-Based Advertising with OpenAP As TV viewing continues to rapidly transform, brands and networks are evolving to meet the moment with smarter ways to deliver better advertising experiences. For us that means smarter, more accurate ways to measure performance at scale with  TV ad insights that are trusted and actionable.  It also… Read More

Less than a decade ago, a quick search for a specific TV ad would have turned up very little to no information at all. The identification of this gap in public knowledge is what led iSpot’s founders to develop an industry-changing approach to cataloging and measuring every second of every ad aired on television. Search… Read More

We’ve been without live team sports for over three months now in the United States, but sports programming occurred both before quarantines were put in place and afterward too, to some extent. With certain league restarts seemingly just around the corner, iSpot wanted to look at which brands have been most active advertising during sports-related… Read More

The TV Commercial, Once Advertising’s Main Event, Suffers in the PandemicThe New York Times, 5/28/2020 The home improvement retailer spent more than $1 million to promote a Memorial Day discount on washer-dryer sets last year, according to the ad measurement company iSpot.TV, releasing an elaborate commercial with multiple actors in multiple locations. This year, the… Read More

Author: Allyson Dietz | Source: neustar Buying linear TV has always been equal parts art and science. It requires a strong analytical base—sizing up the right mix of programs, networks, and dayparts for your brand and budget isn’t for the faint of heart—but much of the work is done so far in advance that the… Read More

Without live sports on television for the last few months, networks that typically air sports programming (like ESPN’s family of networks and Fox Sports 1, among others) have turned to alternatives like esports to help fill time. Though “traditional” esports were already on TV prior to COVID-19, quarantines seemed to yield a rise in this… Read More

Adopting and advancing a TV advertising program is challenging, especially without clear insight into performance. If you’re blind to what’s working and what’s not, you won’t be able to improve, you’ll lose trust, and your efforts will be more vulnerable to criticism and cuts. Yet still too many advertisers continue to spend large portions of… Read More

Though ad spend is down for many brands in April 2020, auto and general insurance brands did not see the same decline. Looking at year-over-year data from April, the industry saw a 0.9% increase in spend (from $328.6 million to $331.4 million) but a 49.1% increase in impressions compared to 2019. Insurance brands increased year-over-year… Read More

Bringing together best-in-breed digital and unified attribution with best-in-breed TV measurement and attribution For decades, marketers have been striving for truly unified MTA. However, TV has historically been managed in a silo, separate from the rest of the marketing stack. Great progress has been made to connect touchpoints and measurement on the digital side, and… Read More

In our unrelenting quest to bring our customers the fastest, most reliable, most actionable TV advertising insights in the market, we’re pleased to announce we have struck a deal with TiVo to integrate its set-top box data into our unified measurement products.  Below is the press release with more details. If you have any questions, please… Read More