McDonald’s returned to the Oscars stage in 2025, building on its Famous Orders campaign with a fresh twist. This time, a simple receipt became a storytelling device—one that highlights a universal truth: everyone has a go-to McDonald’s order. Even Michael B. Jordan and Julia Fox. The ad creative successfully grabs attention, blending crave-worthy brand cues… Read More
Pharmaceutical ads accounted for 5.8% of overall TV ad reach in 2024. But leading pharma brands are embracing a cross-platform strategy, combining TV’s scale with the precision of digital delivery to balance compliance with effective, data-driven engagement. As a newly minted business unit within IQVIA, a global leader in healthcare data and analytics, IQVIA Digital… Read More
As more viewers cut ties with linear TV and turn to streaming, advertisers are reworking their approach to stay in front of the audiences that matter most. Ben Sylvan, VP of Data Partnerships at The Trade Desk, weighs in on the shifting TV landscape, how advertisers can optimize their media mix with CTV, and why… Read More
Hims & Hers is making its Super Bowl 2025 debut with a sobering statement on the obesity epidemic in America while touting its weight loss medications at significantly lower prices than branded GLP-1’s. The ad has been released ahead of this year’s Big Game—and the brand has something to celebrate. With 47% of all viewers… Read More
Unilever’s Hellmann’s is rewinding back to 1989 for its fifth Super Bowl spot with a creative tribute to the iconic “When Harry Met Sally” dining scene at Katz Deli—featuring original stars Meg Ryan and Billy Crystal. While the brand’s 2024 “Mayo Cat” Big Game commercial also leaned into star power and humor, it didn’t quite… Read More
Molson Coors is making its third consecutive appearance in the Big Game, bringing a fresh spin to its “Choose Chill” mantra—while also stirring up pre-game excitement with a new celebrity (Timothy Simons) and the popular “Case of the Mondays” Coors Light stunt. However, the brand’s 2024 Super Bowl “Chill Train” sparked the strongest intent of… Read More
Reese’s, a Super Bowl Rookie last year, is returning to the Big Game for the second consecutive year. With a 30-second spot, the ad is expected to feature a runaway bride and a scooter-riding grandma in hot pursuit to find Reese’s Chocolate Lava Big Cup. The brand actually launched the new item a bit more… Read More
Returning to the Big Game after a two-year absence, Taco Bell’s 30-second ad will reportedly celebrate the brand’s biggest fans, some of whom showed up for the Live Más Drive-Thru Cams. While no product has been mentioned as the star of the Big Game ad, a teaser featuring Doja Cat (who also appeared in the… Read More
Booking.com is no stranger to the Super Bowl. With last year’s ad starring Tina Fey still running, the brand is returning to 2025’s Big Game for the fourth consecutive year. In fact, Booking.com’s 2024 Super Bowl ad generated the brand’s highest purchase intent over the past year. What made this creative so effective in driving… Read More
Emotional storytelling lies at the core of impactful advertising, and few approaches are as effective as heartfelt narratives. By showcasing acts of kindness, human connection, and moments of vulnerability, marketers forge meaningful relationships with audiences. In this part of iSpot’s year-end review, we celebrate the most heartfelt ads of 2024—those that moved viewers, inspired action,… Read More
Andrew King, GM of CTV at TripleLift, sheds light on one of the advertising industry’s top challenges: delivering impactful, channel-specific creative to help brands efficiently drive outcomes in a complex media world. Advertisers face a growing need to not only reach their audiences but to do so in ways that blend seamlessly with the context… Read More
Connected TV (CTV) is no longer the future—it’s here. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More