Last year’s back-to-school season was riddled with uncertainties, leaving brands unsure of how to approach TV advertising. Those that ran ads empathized with the lack of certainty but did not dwell on it. TV ads remained energetic and cheerful, and narrators used equivocal phrasing like “however you go back” and visuals wavered between in-person and… Read More

We’re halfway through the Summer Olympic Games, but the fight for TV advertising gold is just heating up. Empowering and inspirational messages are all the rage among Olympics-minded ads. In fact, 58% of these creatives have scored on the Empower metric from Ace Metrix Creative Assessment, which measures the positive impact of an ad as… Read More

After a year-long delay, the Tokyo Olympic Games are finally here. Along with athletes and fans around the world, brands have also been anxiously awaiting the postponed 2020 Olympics to debut new TV ad creative. So far in 2021, sponsors like Toyota, Trulicity, Verzenio, Visa, New Balance and more have already advertised around the Games…. Read More

The trend of purpose-driven creative in TV and video ads has rapidly accelerated over the past year. However, messaging wasn’t just about the pandemic and how brands could help as people adjusted to the “new normal”. According to Ace Metrix Creative Assessment, 71% of the purpose-driven ads that made a positive impact in 2020 talked… Read More

Pride Month was a bit subdued in 2020, but not so much this year as life — including pride parades and celebrations — returns to normal. As June 2021 concludes, we wanted to highlight some of the top Pride-related ad creatives, and how those spots are resonating with audiences. Oreo’s short and sweet message Oreo… Read More

As the world continues to shift toward streaming post-pandemic, legacy TV ad measurement is falling short and the industry is taking notice. Sean Muller, CEO and Founder of iSpot.tv, presented on how future-proof TV ad measurement takes an ad-first approach that layers on other datasets, with real-time capabilities that mirror digital measurement. The discussion also… Read More

Post-pandemic messaging in automotive TV and video ads is looking greener than ever before. From renewable-energy-sourced factories to electric vehicles, automotive brands are emphasizing environmentally conscious products and pursuits. Thirty-two percent of all automotive ads in 2021 thus far have eco-friendly messages that stood out to viewers (based on emotional measurement from Ace Metrix Creative… Read More

2020 underscored the importance of delivering the right message at the right time. Between the pandemic, civil unrest and the presidential election, brands had to navigate heightened consumer sensitivities. As a result, funny ads declined last year as brands pivoted messaging to avoid seeming out of touch with the national mood. Prior to the pandemic,… Read More

As the unofficial start of summer, Memorial Day can signal a major change for TV advertisers looking to capitalize on warmer weather, home improvement goals and kids being home more. This year, in particular, consumers are eager to embrace the summer season and get “back to normal” — something brands are keen to hone in… Read More

After years of predictability, tax season was thrown for a loop these past two years. In 2020, the pandemic pushed the tax filing deadline to July 15. In 2021, the date was May 17 in most states. These adjustments forced tax filing services to rethink typical TV advertising strategies — both from a creative standpoint… Read More

Hot off the presses from Discovery Inc.’s Upfront presentation, iSpot is happy to announce an expanded relationship with Discovery, Inc. to deliver real-time TV ad performance insights across Discovery’s linear and streaming inventory.  As TV viewership continues to transform, brands and networks need a fast, accurate and actionable measurement solution to quickly understand where ads… Read More