2020 underscored the importance of delivering the right message at the right time. Between the pandemic, civil unrest and the presidential election, brands had to navigate heightened consumer sensitivities. As a result, funny ads declined last year as brands pivoted messaging to avoid seeming out of touch with the national mood. Prior to the pandemic,… Read More

As the unofficial start of summer, Memorial Day can signal a major change for TV advertisers looking to capitalize on warmer weather, home improvement goals and kids being home more. This year, in particular, consumers are eager to embrace the summer season and get “back to normal” — something brands are keen to hone in… Read More

After years of predictability, tax season was thrown for a loop these past two years. In 2020, the pandemic pushed the tax filing deadline to July 15. In 2021, the date was May 17 in most states. These adjustments forced tax filing services to rethink typical TV advertising strategies — both from a creative standpoint… Read More

Hot off the presses from Discovery Inc.’s Upfront presentation, iSpot is happy to announce an expanded relationship with Discovery, Inc. to deliver real-time TV ad performance insights across Discovery’s linear and streaming inventory.  As TV viewership continues to transform, brands and networks need a fast, accurate and actionable measurement solution to quickly understand where ads… Read More

Despite not being an actual game, the NFL Draft remains one of the more popular sporting events on the calendar every year. So much so, in fact, that it’s become a three-day event with separate English-language airings across ESPN, ABC and the NFL Network. Needless to say, that provides a lot of opportunities for advertisers… Read More

Even with it being an odd year for the Oscars — lower audience, fewer movies, different show format — brands still jumped at the chance to advertise during the entertainment industry’s premier event.  The 2021 broadcast on ABC saw 26 new advertisers take part in over 39 minutes of ad time (nearly identical to what… Read More

In our “Ask the iSpot Expert” blog series, one of our very own at iSpot walks us through their area of expertise in TV and video ad measurement.  Traditional TV ad buying and measurement systems were built on the premise that TV viewing occurs at a household level. And it did, in the beginning, when… Read More

In the late 80s, 15-second ads made their TV debut as a budget-friendly alternative to the rising cost for 30 seconds of airtime. Since then, marketers have wondered which ad length is more effective.  15-Second vs. 30-Second Ads An iSpot study of more than 4.5 million commercial airings found that on average, 15-second commercials grab… Read More

After the pandemic pushed last year’s Masters to November, this year’s event was back in its normal spot on the calendar, in early April. And even though the tournament lacked some of golf’s household names atop the leaderboard, its small collection of sponsors still made the most of all four rounds and the surprising win… Read More

Times have changed for TV advertising as access to audience data has grown. Even the top brand advertisers are finding ways to make their approach less “mass market” and more targeted to specific viewers. This was the case for Ford. Despite being one of the most-seen advertisers on television, the car brand wanted to cut… Read More

TV may seem more turbulent than ever, but that doesn’t mean the ad-buying market is uncertain. In fact, the current environment creates even more opportunities for brands both new and old to embrace TV and its unmatched capabilities to reach audiences, no matter where, when or how they’re watching.  This joint report from Neustar and… Read More