The cluttered state of video advertising makes it increasingly difficult for brands to grab consumers’ attention, and even harder to get them to like and emotionally engage with ads. However, there are a select few spots that capture and captivate audiences while inspiring marketers. Against this backdrop, the 2023 Ace Spotlight Awards were born. These… Read More
On April 18, Tunity (an iSpot.tv company) won Best Mobile App at the 11th annual Cynopsis Sports Media Awards in New York City. The ceremony celebrated the hard work and innovation from production, marketing and technology teams across sports media while bringing today’s top names, brands, agencies and networks together into one room. Tunity developed… Read More
TV remains a powerful medium for brand messaging, as we saw in the first quarter of 2023 with a 3.2% YoY increase in household TV ad impressions – to 2.09 trillion – despite no Olympic content. But with audience behaviors and viewership continuing to evolve, it’s more important than ever for brands to ensure their… Read More
March Madness certainly lived up to its name this year with upsets, buzzer-beaters and unforgettable moments galore for both the men’s and women’s tournaments. The buzz wasn’t just limited to the action on the court. From March 16 through April 3, NCAA Men’s Basketball Tournament games delivered 30.53 billion P2+ TV ad impressions. At the… Read More
Consumers have felt the crunch of an uncertain economy in recent years. And as they look for new ways to save, credit card companies have adjusted TV advertising approaches as well – focusing on benefits such as cash back rewards and low interest rates, based on noticeable shifts in recent creative approaches. iSpot data shows… Read More
The first two rounds of this year’s NCAA Men’s Basketball Tournament were littered with buzzer-beating moments, big upsets and new TV creatives, too. With March Madness captivating TV audiences every spring, the event is the perfect place for brands to debut new ads and take advantage of one of the largest programs for audience reach… Read More
Bellevue, WA – March 15, 2023 – According to preliminary audience measurement estimates from iSpot, the telecast of the 95th Academy Awards ceremony, which aired on ABC from approximately 8:00 pm ET to 11:43 pm ET on March 12, 2023, drew a total average minute TV audience of approximately 20 million viewers (P2+) who tuned… Read More
As current economic conditions squeeze consumer wallets, most Americans still aren’t dining out as often as they did pre-pandemic. That dynamic has hit casual dining options particularly hard, though recent quarters have shown many brands in the space staying resilient with TV advertising. According to iSpot data, the casual dining industry has already seen 10.6… Read More
The New Currency Provider Will Provide Its Complete Suite of Solutions and Person-Level Measurement To Accurately Count Viewers of the LIV Golf Tournament. Bellevue, Washington — iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets… Read More
FOX and FOX Deportes Delivered 64% of All Advertising Impressions for Original Airings on TV on Feb 12th According to preliminary audience measurement estimates from iSpot, the telecast of Super Bowl LVII, which aired on FOX and FOX Deportes on Feb.12, 2023 from 6:44 p.m. ET to 10:15 p.m. ET, drew an average minute TV… Read More
The Roastmaster General is back, but this time Jeff Ross’ target isn’t a celebrity — it’s a “talking peanut with no pants.” That’s right, for its Big Game TV ad, Planters is putting Mr. Peanut in the line of fire and things are sure to get salty. Since the teaser debuted on February 1, “Jeff… Read More
With increased pressure to justify ad spend across TV, advertisers can’t afford to waste budget on “black boxes.” When advertisers don’t have access to a holistic measurement tool, they are often forced to make decisions based on patched-together data from multiple sources. This is especially challenging for cross-platform advertising that incorporates CTV. The lack of… Read More