With growing pressure to prove impact, linking brand awareness to ROI isn’t optional—it’s essential. In the latest edition of iSpot’s Measurement Mavens series, Mark Myers, Chief Commercial Officer at iSpot, shares his perspective on why full-funnel measurement is becoming the backbone of growth-focused marketing organizations. Smart brands recognize that measurement isn’t just about reporting—it’s a… Read More

Lights, camera, action! iSpot and National CineMedia (NCM), the largest cinema advertising platform in the US, are deepening their partnership, providing the first-ever scaled cinema screen brand measurement.  This marks NCM’s first integration of advertising information with a third-party measurement provider and enables brands an impactful view into how cinema advertising performs alongside other mediums. … Read More

iSpot and GSTV (Gas Station TV) are revving up the engines on a first-of-its-kind partnership, bringing iSpot’s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. GSTV is an out of home marketing leader, offering engaged audiences to advertisers, delivering relevant ads at the gas… Read More

Together, iSpot and Genius Sports are turning a fragmented playing field into a full-fledged playbook for success, so brands can find the winning media strategies to reach their audiences and goals.  Specifically, iSpot and Genius Sports – the data, technology and broadcast partner that powers the global sports ecosystem – are teaming up to help… Read More

With inventory stretching across every corner of the digital ecosystem, Microsoft knows the real challenge isn’t reach—it’s reliable, unified measurement. Marc Dudzic, Partner Sales Executive for Global Ad Tech Partnerships at Microsoft, shares how Microsoft’s advertising business is harnessing its data technology and working with partners like iSpot to bring transparency and third-party validation to… Read More

Transforming an industry, helping clients maximize value and continuing to be on the razor’s edge of innovation takes more than new products, services or methodologies. It also means finding the right leaders for the right initiatives at the right time. Over the past few months, iSpot has rolled out game-changing solutions and struck mission-critical partnerships,… Read More

The U.S. auto industry relies heavily on international trade to keep vehicle costs competitive for American consumers. That reliance makes it particularly vulnerable when trade policies shift—raising both costs and consumer uncertainty. In response to recently enacted tariffs, many leading auto brands moved fast—highlighting their American manufacturing roots, longstanding U.S. investments, and in some cases,… Read More

For Jorge Ruiz, TikTok’s Global Head of Marketing Science, the biggest trend in 2025 isn’t new—and it’s not going anywhere. It’s essential: ad effectiveness. “At TikTok we’ve been working relentlessly for the last five years to ensure that we drive business outcomes for clients,” Ruiz said during a recent interview with iSpot. That shared focus… Read More