The streaming surge is real. In H1 2025, CTV’s share of ad impressions jumped 31.91%, climbing from 14.76% in January to 19.48% by June. What started as a complement to linear TV is now becoming the main act for many advertisers. But those advertisers aren’t just shifting spend. They’re using unified, cross-platform measurement to see… Read More

When headlines were heavy and audiences craved escapism, comedy—grounded in broad appeal—became one of H1’s most effective creative plays. As political discourse, global conflict, and economic uncertainty dominated the news cycle, brands turned to humor that could connect across divides. Doritos, PayPal, and Gorilla Glue leaned into quirky, crowd-pleasing storytelling in their video ads, earning… Read More

With media budgets often stretching into the millions, optimizing every dollar spent sounds like a fantasy. In the latest edition of iSpot’s Measurement Mavens series, Lindsey Woodland, SVP of Client Data Services at iSpot, breaks down how it’s possible by targeting advanced audiences can help brands reduce inefficient spend and drive greater impact with their… Read More

The first half of 2025 brought a wave of economic pressure. Tariffs are tightening margins, shoppers are spending more selectively, and brands are under pressure to prove that every campaign drives results. As holiday planning ramps up, looking back at the first half of the year offers a clear signal: value still moves people—and video… Read More

At Balance of Nature, media isn’t just about impressions, it’s about impact across platforms. With a mission centered on changing lives through healthy living, Balance of Nature roots its advertising in the real stories of real customers. But turning powerful testimonials into growth-driving campaigns requires more than great creative, it requires measurement across the full… Read More

In the world of media measurement, innovation doesn’t come easy.  As iSpot continues to invest in delivering the most advanced ad-centric products and services that help clients navigate the incredibly dynamic media marketplace, we know that, often, finding the right talent is key to driving the best results. That’s why we’re excited to announce another… Read More

Wayfair isn’t just selling furniture, it’s building a brand that speaks to audiences across life stages, interests, and platforms. Leading that effort is Kara O’Brien, Head of Brand Marketing and Analytics, whose team is redefining what data-driven marketing can achieve at scale.  By expanding beyond high-performing lifestyle cable networks into streaming, broadcast, and live sports,… Read More

When it comes to advertising, there’s no room for guesswork. Every second your creative airs is a chance to win attention and ROI. So why risk relying on instincts when data can show you the way? The Creative Advantage is an insight-packed guide from iSpot showcasing tangible success stories where data-driven creative sparked major results…. Read More

With growing pressure to prove impact, linking brand awareness to ROI isn’t optional—it’s essential. In the latest edition of iSpot’s Measurement Mavens series, Mark Myers, Chief Commercial Officer at iSpot, shares his perspective on why full-funnel measurement is becoming the backbone of growth-focused marketing organizations. Smart brands recognize that measurement isn’t just about reporting—it’s a… Read More

Lights, camera, action! iSpot and National CineMedia (NCM), the largest cinema advertising platform in the US, are deepening their partnership, providing the first-ever scaled cinema screen brand measurement.  This marks NCM’s first integration of advertising information with a third-party measurement provider and enables brands an impactful view into how cinema advertising performs alongside other mediums. … Read More

iSpot and GSTV (Gas Station TV) are revving up the engines on a first-of-its-kind partnership, bringing iSpot’s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. GSTV is an out of home marketing leader, offering engaged audiences to advertisers, delivering relevant ads at the gas… Read More

Together, iSpot and Genius Sports are turning a fragmented playing field into a full-fledged playbook for success, so brands can find the winning media strategies to reach their audiences and goals.  Specifically, iSpot and Genius Sports – the data, technology and broadcast partner that powers the global sports ecosystem – are teaming up to help… Read More