While consumers prepare to welcome all things fall, many marketers have their sights set further ahead, wrapping up their 2024 holiday season campaign plans. With content consumption habits and the media landscape evolving at breakneck speeds, these marketers can’t just plug in last year’s holiday playbook and expect the same results.  One major shift on… Read More

In this Measurement Mavens interview, Leslie Wood, Chief Research Officer at iSpot, shares insight into iSpot’s latest measurement and currency advancements. Having played a pivotal role in our recent JIC certifications, Wood leads her team of best-in-class researchers and data scientists with a passion for innovation and a belief in the power of people.   Wood… Read More

At iSpot’s annual TV Disrupt event, iSpot CEO & Founder Sean Muller addressed cross-platform advertising’s biggest challenges head-on, outlining innovative measurement solutions to continue to correct the industry’s course amid the headwinds of fragmentation. The iSpot vision hinged on the need for advertisers to unify ad measurement across creative, audience, and outcomes, in order to… Read More

The way people watch TV has changed for good. Recent research by eMarketer found that 73.1% of US households already consume OTT video.(1) TV advertisers are taking note and shifting more spend to cross-platform TV campaigns to stay ahead of the curve. Nowadays, media buyers are allocating nearly 50% of their video budget to streaming… Read More

The TV ad industry is in the midst of a radical transformation. Throughout Q1, media companies partnered with TV measurement providers, like iSpot.tv, to evaluate and implement alternative currencies ahead of this year’s upfronts.  To help advertisers prepare for this new era of TV currency and measurement, iSpot brought together industry experts from the buy… Read More

NBCU is officially breaking free from the TV measurement status quo with its 2022 Winter Olympics coverage. Ahead of the TV tentpole, NBCU announced iSpot as the network’s first preferred measurement partner to test alternative TV currencies during the Winter Olympic Games and Super Bowl LVI.  Modernizing the way TV is valued after 70+ years… Read More

We are excited to announce that iSpot won the Award for Most Significant Technology – Measurement and Data as part of The 18th Annual ITVT Awards for Leadership in Interactive and Multiplatform Television. The award recognizes the organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year. Winners were… Read More

Last year’s back-to-school season was riddled with uncertainties, leaving brands unsure of how to approach TV advertising. Those that ran ads empathized with the lack of certainty but did not dwell on it. TV ads remained energetic and cheerful, and narrators used equivocal phrasing like “however you go back” and visuals wavered between in-person and… Read More

We’re halfway through the Summer Olympic Games, but the fight for TV advertising gold is just heating up. Empowering and inspirational messages are all the rage among Olympics-minded ads. In fact, 58% of these creatives have scored on the Empower metric from Ace Metrix Creative Assessment, which measures the positive impact of an ad as… Read More

The trend of purpose-driven creative in TV and video ads has rapidly accelerated over the past year. However, messaging wasn’t just about the pandemic and how brands could help as people adjusted to the “new normal”. According to Ace Metrix Creative Assessment, 71% of the purpose-driven ads that made a positive impact in 2020 talked… Read More

Post-pandemic messaging in automotive TV and video ads is looking greener than ever before. From renewable-energy-sourced factories to electric vehicles, automotive brands are emphasizing environmentally conscious products and pursuits. Thirty-two percent of all automotive ads in 2021 thus far have eco-friendly messages that stood out to viewers (based on emotional measurement from Ace Metrix Creative… Read More