Whether consumed through social, digital, streaming, or linear channels, video is just that – video – the most engaging medium for engaging audiences. And today’s marketers require a deeper understanding of how ad campaigns reach and perform against these scattered audiences, all of the places they consume video. Today, iSpot became TikTok’s first audience measurement… Read More
As streaming continues to drive a habitual change in how consumers access content – and poses a huge opportunity for publishers, brands, agencies and marketers to connect with those consumers – it’s mission critical for the industry to have a clear and accurate way of measuring this ecosystem. To help their own clients understand the… Read More
Understanding the impact of cross-screen advertising, in order to maximize overall campaign effectiveness, remains a top challenge for marketers today. With fragmentation of audiences at an all-time high, incrementality is one of the most important KPIs to track when gauging ad reach and performance. To help brands better understand the incrementality of connected TV and… Read More
iSpot continues to revolutionize streaming measurement – from helping clients like multicultural media and marketing services company My Code understand their audience beyond linear TV to teaming up with Roku as their preferred measurement provider. That’s why we’re thrilled to announce we’ve teamed up with LinkedIn to combine the power of their first-party, B2B audience… Read More
With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it’s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear. That’s why at the beginning of the year iSpot – who works with 85% of America’s top 100 brands… Read More
The consumer shift from linear viewing to CTV represents a huge opportunity for all facets of the media industry – from media sellers and publishers to brands and agencies. That’s why we’re thrilled to announce our new, two-way data and measurement collaboration with Roku – the leading streaming platform in the media ecosystem today. iSpot… Read More
While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent, we’re also committed to helping clients find value in all audiences – be it family-focused content for a leading entertainment brand or rolling out innovative ways to measure streaming. We’re also committed to measuring ALL audiences. That means helping clients like multicultural… Read More
Solutions to the industry’s biggest challenges took center stage in New York City at TV Disrupt, the annual showcase for innovation in TV and video measurement, held by iSpot. iSpot Founder and CEO Sean Muller kicked off the afternoon addressing advertiser’s top pain points, in particular, identity, fragmentation, the creative and media disconnect, and delivering… Read More
iSpot has always sought to drive innovation in measurement – from hiring world-class talent to laying a foundation for cross-platform ad-based currencies by becoming the first company to earn MRC accreditation for National TV ad occurrence reporting. Continuing this trend to help our clients and the industry as a whole uncover value, we are proud… Read More
Celebrating the achievements of remarkable women is important here at iSpot, especially during Women’s History Month. With that in mind, we are thrilled to honor our own Lindsey Woodland, who received a Multichannel News Wonder Women Award in New York last week. The annual event recognizes and applauds the achievements of phenomenal women in the… Read More
Under Armour, together with ToolAI, recently made waves in the advertising industry with the use of artificial intelligence (AI) in the production of a new ad. While it’s not the industry’s or the brand’s first foray into AI, the approach garnered press attention and sparked discussions about the future of advertising, particularly with regard to… Read More
Continuing our mission to drive innovation and transform cross-platform TV measurement in reliable ways for publishers, brands and agencies, we’re excited to announce a broad collaboration with Comcast’s AudienceXpress. AudienceXpress provides market-leading media solutions that allow advertisers to buy premium TV advertising across all screens on an audience basis and, this partnership with iSpot will:… Read More