At the mid-way point of the 2015 FIFA Women’s World Cup, FOX, its advertisers, and competing national soccer teams, are all scoring and seeing results. FOX, who is covering the first of its four contracted Men and Women’s World Cups, is already seeing gains despite initial doubts. Advertising Age reports that inventory for the games… Read More
On Sunday April 19, CBS aired the Academy of Country Music Awards. The three and half-hour co-hosted extravaganza not only featured eleven awards and nineteen performances, but it also aired fifty-two minutes of commercials, including twenty-one promos from host network CBS. iSpot.tv takes a look at the numbers.
While the MTV Movie Awards handed out 17 different honors during Sunday night’s three-hour extravaganza, iSpot.tv kept track of all the spots and airings that occurred during commercial breaks.
This week, Lane Bryant boldly set out to redefine sexy and embrace body diversity for women with its Cacique lingerie line. And, social media is loving every bit of it – curves and all. After only a few days, the campaign of big proportions is strongly influencing massive online buzz and has received more than… Read More
The battle of the brands for NCAA supremacy became a slugfest between wireless carrier AT&T and auto manufacturer Buick during a Finals game that generated more than $150 million in spending, $40 million more than the Final Four games just two days before.
Southwest Airlines’ dancing bachelorette returns for another wedding season thanks to low cost one-way fares – and a very popular viral commercial. In less than a week, the Dallas-based airline invested approximately the same Estimated Spend as it did over the four-month life span of the first spot that also featured the dance floor diva…. Read More
Last week, GMC unveiled the first of three new ads as part of a new campaign designed to raise awareness of its low-profile truck brand, according to a March 2 article in Advertising Age. General Motors announced the new campaign will be the broadest advertising campaign for GMC within the past 15 years with a… Read More
Adidas kicked off the year with a fresh new approach, expanding outside of its soccer comfort zone with a spot that focused around golf. The commercial featured golf shoes fitted with Adidas’ Boost technology that is already featured in other Adidas footwear. Precisely two weeks later, Nike released its first commercial of 2015, also golf-related,… Read More
A powerful spot is overtaken by another powerful spot During the Oscars, Adobe debuted its impressive, artsy commercial, “Dream On.” The 60-second commercial barraged the senses with vibrant colors, striking graphics and a killer soundtrack. After its first airing, the commercial immediately secured second place, behind Adidas, on iSpot.tv’s most Engaging Ads of the Week…. Read More
While millions of viewers will be tuning in to watch The 87th Academy Awards Sunday, Feb. 22, advertisers will be spending millions of dollars to air their commercials as advertising revenue is set to be higher than last year. This year, a slot for a 30-second commercial costs approximately $1.9 million, a 5.6-percent increase over 2014. The… Read More
iSpot.tv’s official 2015 Game Day Super Bowl top ten commercials have been calculated by digital activity across YouTube, Facebook, Twitter and search. Online activity is also weighted so that promoting and sharing is worth more than just watching. Always’ “Like A Girl”, was an instant success during the game, but it wasn’t until the next… Read More
Every year the price of a Super Bowl ad goes up. And every year, countless articles are written asking whether the exorbitant fee is worth it for the brands who participate. Answering that question can be difficult. Many researchers try to do so by polling viewers and consumers to measure things like brand awareness, or… Read More