The 73rd Annual Golden Globes aired last Sunday night on NBC. In addition to honoring the best of film and television, the awards show also meant a captive audience and the perfect platform for brands to launch new campaigns, with six brands making new commercial debuts on Golden Globes night.
November marked the release of four much-awaited games: Fallout 4, Star Wars: Battlefront, Rise of the Tomb Raider and Call of Duty: Black Ops III. Combined, they spent a total of roughly $46 million on TV advertising in November and each snagged top spots on our engagement charts. But they have more than their spend… Read More
Real-time System Allows Brands to Understand Same Day ROI on TV Ad Spending TV advertising has long been thought of as a futures market, in part because brands struggle to accurately measure the impact of TV advertising on sales within a time frame that allows for significant, ongoing campaign optimization. A partnership between two TV… Read More
Xbox and PlayStation are the kings of the eighth-generation console war. Each have dedicated followings and loyal fans, but when competing head-to-head, which one of these gaming titans comes out on top with its online presence? Who’s getting the most favorable reception and the biggest digital buzz for their ad dollars? We decided to dig… Read More
Sixty-three brands turned out to advertise during Sunday night’s Primetime Emmy Awards, but Samsung came out as the big winner of the night earning 33.85 percent iSpot.tv Digital Share of Voice* and over 8,000 online searches. Airing four spots for its Note5 and Galaxy S6 Edge phones, Samsung overshadowed the night’s other major advertisers, including… Read More
Football season is back and so are the ads. During last Thursday night’s 2015 NFL Kickoff between the New England Patriots and the Pittsburgh Steelers, 84 brands aired 144 ads for a total estimated ad spend of $37,024,217; a roughly 12 percent increase from the previous year.* In addition to spending more, advertisers also used… Read More
We are continuing our big roll out of platform enhancements at the Brand Level.
Industry leaders might get all the glory, but challenger brands are the ones to watch. Without the pressures to maintain that top spot, challenger brands can take risks. Kia, whose bold hybrid advertising has featured everything from hip-hop hamsters to Blake Griffin, is a prime example of a challenger brand that has used its position… Read More
An incredibly competitive landscape, often cutthroat advertising tactics, and ever-evolving products make the wireless industry a particularly tough one. AT&T, Sprint, Verizon and T-Mobile are always looking for new ways to get ahead of one another, but what really leads to success?
The 2015 FIFA Women’s World Cup came to a spectacular end last Sunday with the U.S. Women’s team triumphantly winning over Japan and the Fox Network winning with ratings. A record breaking 25.4 million viewers tuned in to the final match making it the most watched U.S. soccer game of all time. This, combined with… Read More
With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we’ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online… Read More