Bud Light will be advertising in Super Bowl 2017, but with a new approach. The beer brewer is set to air one 60-second commercial with its new tagline ‘Famous Among Friends.’ A one minute, thirty-five-second teaser, ‘Ghost Spuds’ has been released. In the teaser, the brand revives the original party animal, bull terrier Spuds MacKenzie,… Read More
Pepsi returns as the Super Bowl Halftime Show title sponsor for the fifth year running. The 2017 Pepsi Zero Sugar Super Bowl LI Halftime Show will feature Grammy Award winner Lady Gaga. Pepsi has already begun releasing a several series of teasers ahead of the game, including a Super Bowl countdown and a party planning… Read More
Throughout the 2016 NFL Season, including playoffs through the NFC and AFC championship games, 706 brands have run 2,901 spots 39,877 times across NFL broadcasts, for a total estimated media spend of $4.2 Billion. These brands represent 144 Industries, which spread their spots across 7 networks [CBS, FOX, NBC, ESPN, NFL Network, ABC & ESPN… Read More
During Black Friday 2015, when it came to eyes on screens, retail giant Walmart was King. With 4.7 billion impressions during the month of November, Walmart had more than twice the impressions of other retailers. Target, Macy’s, and Kohl’s leaned on TV advertising to spread their own brand of cheer. Each brand received over 1.5 billion impressions but… Read More
Television’s effect during the holidays isn’t just limited to offline purchases. Online sales have increased by “double digits” according to Reuters, and TV plays a huge role in influencing that digital behavior. Target, ranking third for impressions but number one for digital engagement, knows this better than anyone. By using commercials as a catalyst for… Read More
From Aug. 24 to Nov. 23, Samsung Mobile generated 2.5 billion TV ad impressions and spent an estimated $86 million while taking almost a month off from TV advertising in between. Strong creative held viewers’ attention with an average view rate of 88.5%. In spite of an initial Samsung Note 7 recall on Sept. 2,… Read More
Holiday ads debut as early as September, but it’s the week of Black Friday when things start to heat up. With the ever-increasing prevalence of online sales, creating TV ads that grab viewers’ attention and get them to engage across screens has become more important than ever. Sony Pictures, Amazon, Apple, Old Navy, and Sprite… Read More
Register for the Webinar Bridging the Media Divide: Insights into TV’s Cross-channel Performance Date: Tuesday, October 11, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In our ‘Discover Your TV Ad’s Digital Impact’ webinar, you’ll learn how our Digital product allows you to track search, online views, social shares, sentiment and the… Read More
The 68th annual Emmys on ABC featured 58 different brands showing 84 different unique ads. Among the 169 ad airings, the auto, electronic and pharma industry ads led the way. All told, TV ads appeared on screens 316,897,573 times — 304 million of which were live or same day. View rates for brands were 87.2%… Read More
Inside the Report While athletes across the globe competed in Rio – Nike, UnitedHealthCare, Samsung, GEICO, McDonald’s and others competed (and spent $1.2 billion) for the attention of viewers on TV screens back home. The 2016 Olympic games saw 420 brands run 883 different creatives, ranking in 18.7 Billion TV ad impressions with 20,124 airings…. Read More
At the beginning of this week, we gave you a look at the brands and ads with the most digital buzz during Olympics programming; today we’re updating that ranking. Among brands, Nike is still winning gold, but Samsung Mobile has surpassed UnitedHealthcare, while McDonald’s has risen above GEICO. Looking at the most popular individual commercials,… Read More