The first half of 2019 is officially over, so we have taken some time to examine some of the commercials that have received the most attention according to our Attention Index, which measures the propensity of consumers to interrupt “ad play” on a second by second basis. Because iSpot measures TV ads at scale, we… Read More
Viewership Deep Dive: ABC’s ‘The Bachelorette’B&C, 7/26/19 WATCH THE NEWEST COMMERCIALS ON TV FROM PELOTON, BURGER KING, CRAYOLA AND MOREAd Age, 7/26/19 How the World’s Biggest Companies Fight to Stay AheadFortune, 7/25/19 Cadillac Again Tops Most-Seen Auto Ads ChartWardsAuto, 7/25/19 WATCH THE NEWEST COMMERCIALS ON TV FROM VERIZON, OLD SPICE, JC PENNEY AND MOREAd Age,… Read More
Amazon Lets Prime, Echo Take Center Stage for TV Advertising TVREV, 7/19,19 Cadillac Stands Atop Most-Seen Auto Ads ChartWard’s Auto, 7/18/19 THE CRAZYSEXYDUMB CAST OF ‘LOVE ISLAND’ DRAWS YOUNGISH BLOOD TO CBSAd Age, 7/18/19 WATCH THE NEWEST COMMERCIALS ON TV FROM XFINITY, OREO, ADIDAS AND MOREAd Age, 7/18/19 WATCH THE NEWEST COMMERCIALS ON TV FROM… Read More
The first half of 2019 is officially over. Let’s take a look at top-line trends for the industries spending the most on TV advertising. The data below covers Jan. 1 through Jun. 30. Top Ten Rankings by Industry Key Insights: The Top Five ranking of industries that spent the most did not change from 2018… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM JEEP, NIKE, GATORADE AND MOREAd Age, 7/12/19 Sprint to Sell 5G Phones NationwideLight Reading, 7/12/19 Marketing Machine Shaq O’Neal Gets Personal With Endorsements, Epson Is Latest DealMediaPost, 7/12/19 Pfizer’s Xeljanz drops off top June TV spenders list—and Gilead’s Biktarvy fills the voidFiercePharma, 7/11/19 Kia Leads Most-Seen Auto Ads… Read More
Food Network Gives ‘Chopped Junior’ TV’s Biggest Promo Push for the Second Week in a RowBroadcasting & Cable, 7/3/2019 WATCH THE NEWEST COMMERCIALS ON TV FROM REALTOR.COM, DOWNY, KFC AND MOREAd Age, 7/2/19 ‘Spider-Man: Far From Home’ Tops Studios’ TV Ad SpendingVariety, 7/2/19 Box-Office Revs For Q2 Movies Are Down, But Media Spending HigherMediaPost, 7/1/19… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM LOWE’S, GOLDEN CORRAL, GUITAR CENTER AND MOREAd Age, 6/28/19 WATCH THE NEWEST COMMERCIALS ON TV FROM SPRINT, ACORNS, HBO AND MOREAd Age, 6/27/19 L’Oreal’s Camille Kroely Talks Personalizing AdsVariety, 6/27/19 Jeff Goldblum & BETC Paris’ Stephane Xiberras Talk CreativityVariety, 6/27/19 Freewheel’s David Clark Talks Recent Comcast-Charter MergerVariety, 6/27/19… Read More
TV Summer Promotions: Airings See Slight Uptick, But Media Value SoarsMediaPost, 6/21/19 GoSpotCheck Gains Valuable Leadership Expertise with Five Additions to Management TeamMarTech Series, 6/21/19 (originally published in Cision PR Newswire) Wyclef Jean Warns Democrats: ‘Trump Can be Re-Elected’Variety, 6/21/19 WATCH THE NEWEST COMMERCIALS ON TV FROM PEPSI, ANCESTRY, VISIT LAS VEGAS AND MOREAd Age,… Read More
Cannes Lions Preview: How Past Winners Apple, Google and Burger King Are Spending on TVBroadcasting & Cable, 6/14/19 GAME 7 OF THE STANLEY CUP FINAL IS AN ALL-TIMER FOR NBCAd Age, 6/14/19 Viewership Insights: St. Louis Blues Win First Stanley CupBroadcasting & Cable, 6/14/19 Movies Dunk All Over 2019 NBA FinalsTVREV, 6/14/19 WATCH THE NEWEST… Read More
AS U.S. WOMEN DEFEND THEIR WORLD CUP CROWN, SPONSORS RUSH TO LEND SUPPORTAd Age, 6/7/19 Watch The Newest Commercials On TV From McDonald’s, PopSockets, VW and MoreAd Age, 6/7/19 Watch The Newest Commercials On TV From Samsung, Porsche, T-Mobile and MoreAd Age, 6/6/19 Watch the newest commercials on TV from Google, Progressive, Citi Bank and… Read More
WATCH THE NEWEST COMMERCIALS ON TV FROM COKE, RAKUTEN, MCDONALD’S AND MORE Ad Age, 5/31/19 BROADCAST AUTOPSY: 6 THINGS WE LEARNED FROM DIGGING IN THE GUTS OF THE 2018-19 TV SEASON Ad Age, 5/31/19 O (NO) CANADA!: RAPTORS LIKELY TO TAKE A BITE OUT OF NBA FINALS RATINGSAd Age, 5/30/19 Summer Themes Dominate Most-Seen Auto… Read More
Tax Day arrives on Monday — which is obvious if you’ve watched any TV lately. If you’re thinking, “it feels like there are more tax-related ads this year,” you would be correct.