Super Bowl LIII is now in the record books, and the clear winners of the advertising game were cause-related and heartstring tugging ads. In total, there were 93 spots from 54 unique brands. Twelve ads that focused on first responders, inclusion, green energy, freedom of speech, and veteran’s issues raked in 26.3% of Digital Share… Read More
The live blog was compiled watching the game on CBS from the Seattle, Washington feed provided by Comcast. All information on ads and pods is preliminary. Please visit the iSpot Super Bowl 2019 Ad Center for the most up-to-date analytics. iSpot Marketing Team 9:33 PM PST That’s a Wrap That’s a wrap for the Super… Read More
It’s that day again – Super Bowl game day! It is the biggest day of the year for brands as they battle for customer and prospect attention. iSpot is monitoring across social and search, as well as what happens on 10-million opted-in Smart TVs across the United States as we head to kick-off. iSpot’s Super… Read More
Lincoln Nabs Most-Viewed Car Ad Honors AgainWardsAuto, 2/28/19 Watch the newest commercials on TV from Honda, Samuel Adams, FedEx and more AdAge, 2/28/19 The PGA Tour lifts liquor TV ad ban and will take gambling sponsorshipsAdAge, 2/28/19 9 VAGUELY UNSETTLING THOUGHTS ABOUT THE FEDEX SAMEDAY BOTAdAge, 2/28/19 ABC Gives ‘Whiskey Cavalier’ TV’s Biggest Promo PushBroadcasting… Read More
Online Views Of Super Bowl Content Highest In 5 YearsMediaPost, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Watch the newest commercials on TV from Hyundai, ProFlowers, Lowe’s and moreAdAge, 1/31/19 Super Bowl Commercials: What Can We Expect From Tech?Twice, 1/31/19 Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis… Read More
Super Bowl Update: Digital Buzz Is Building On Super Bowl Sunday 2018, same-day leads against a $5 million price tag yielded conversions in the $27-$100 range. But when we mapped TV ad exposures to sales activity in a 7-day window for one customer, that price dropped to $4.40, and $3.41 after 14 days. So the… Read More
Since 2014 iSpot has been your destination for information and analytics for Super Bowl TV ads – and 2019 is no different. Behind the scenes, our team at iSpot is all-hands-on-deck so we can ingest, sanitize, and report on Super Bowl ad performance in real-time. In the hours that follow the big game, we will… Read More
iSpot.tv has been named one of the “19 Most Intriguing Ad-Tech and Mar-Tech Firms of 2018” by Business Insider. iSpot.tv also made Business Insider’s 2017 version of the list – “19 Most Interesting Ad-Tech Upstarts of 2017,” ranking #16. This year Business Insider veered away from highlighting pre-IPO companies generating the most buzz, opting to… Read More
Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy. The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading… Read More
Check out iSpot’s Special 2018 Black Friday Report. Download iSpot’s 2018 Black Friday Report
The Trump Administration is pushing a new proposal to force Pharma companies to list prescription drug prices in TV ads. The jury is still out on whether this new requirement will stand and ultimately help drive drug prices down, while others are speculating how the move might impact the TV advertising industry with Pharma being… Read More
iSpot.tv announced it ranked No. 171 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. iSpot.tv grew 572 percent during this period. This is the second consecutive year that iSpot has appeared on the list since being founded in 2012…. Read More