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Author: The iSpot Team

We’re happy to share that iSpot.tv has received the “2019 Tech Impact Gold Award for Marketing/Analytics” by Seattle Business magazine. The Tech Impact Awards recognize companies in Washington state that are using technology to have a significant impact on business, industry or society.  “There is so much incredible innovation coming out of the Seattle area… Read More

iSpot.tv Building TV Attribution Platform for Target’s RoundelBeetTV, 9/27/19 OMNICOM CUTS TIES WITH EMBATTLED E-CIGARETTE MAKER JUULAd Age, 9/27/19 House subcommittee asks e-cigarette companies to stop advertisingCNBC, 9/26/19 How Direct-to-Consumer Brands Are Branching Out Beyond TVTVREV, 9/26/19 Progra-manual: First Party Data’s Effect On The Move Toward AutomationAdvertising Week, 9/25/19 Juul suspends broadcast, print and digital… Read More

NFL Season’s First Two Weeks Drive 3% More Viewers, 4% Gain In National TV Ad Dollars MediaPost, 9/20/19 VIACOMCBS HAS A ROLE TO PLAY IN THE NFL’S YOUTH MOVEMENT Ad Age, 9/20/19 Nissan Still No.1 on Most-Seen Auto Ads ChartWard’s Auto, 9/19/19 E-Cigarette Brands Spent $57 Million on TV Ads This Year, Including 54% to… Read More

WATCH THE NEWEST COMMERCIALS ON TV FROM EBAY, H&M, ALLSTATE AND MOREAd Age, 9/13/19 The Fashion Resale Market Could Outpace Predictions, But This May Hold It BackForbes, 9/13/19 Juul says it will keep running ‘Make the Switch’ ad campaign despite FDA concernsCNBC, 9/12/19 WATCH THE NEWEST COMMERCIALS ON TV FROM NINTENDO, SOFI, OVERSTOCK AND MOREAd… Read More

17-PUNT NFL KICKOFF GAME DRAWS 22 MILLION VIEWERSAd Age, 9/6/19 DESPITE OPIOID VERDICT AND TALC LITIGATION, J&J’S REPUTATION REMAINS CLEAN AS LISTERINEAd Age, 9/6/19 ABC Pushes Big On-Air Promos For New Fall ShowsMediaPost, 9/6/19 A YEAR AFTER FACING STEEP DECLINES, NFL AD PRICING IS ON THE REBOUNDAd Age, 9/6/19 Busting 3 Myths on Adapting TV… Read More

WATCH THE NEWEST COMMERCIALS ON TV FROM FITBIT, PIER 1, JC PENNEY AND MOREAd Age, 8/30/19 TV Ad Attention Trends: Burger King and Taco BellTVREV, 8/29/19 McConaughey Puts Lincoln Atop Most-Seen Auto Ads ChartWard’s Auto, 8/29/19 WATCH THE NEWEST COMMERCIALS ON TV FROM IBM, MACY’S, BURGER KING AND MOREAd Age, 8/29/19 NFL Increases TV National,… Read More

Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for FoxBroadcasting & Cable, 8/23/19 MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These AlternativesTVREV, 8/22/19 TripAdvisor Drops Outmoded Little Wiser Owl Character From AdsSkift, 8/22/19 ‘Good Boys’ Again Tops Studios’ TV Ad SpendingVariety, 8/22/19 Atom Tickets Strikes Deal With Trade Desk… Read More

Watch the newest commercials on TV from Google, Gucci, Geico and moreAd Age, 8/16/19 A thrifty marketer’s guide to some of TV’s most overlooked audiencesAd Age, 8/15/19 Inscape On Addressable: We’re Never Going To Get There Pushing An End-To-End StackAdExchanger, 8/15/19 The Five Brands Most in Love With ABC’s ‘Bachelor in Paradise’Broadcasting & Cable, 8/15/19… Read More

WATCH THE NEWEST COMMERCIALS ON TV FROM WALMART, LANCÔME, STAPLES AND MOREAd Age, 8/9/19 WHY A TUCKER CARLSON ‘HOAX’-RELATED ADVERTISER BOYCOTT WON’T WORKAd Age, 8/9/19 Network Spotlight: Advertising and Viewership Trends for NBCTVREV, 8/8/19 After mocking Apple, Samsung removes the headphone jack from its new phonesCNBC, 8/8/19 WATCH THE NEWEST COMMERCIALS ON TV FROM AMAZON,… Read More

iSpot is the respected leader in the industry because of our measurement grade data. It starts with our Editorial Team, who updates and maintains our TV Ad Catalog, but that is only the beginning. You know that part of the story, but the best dataset for TV ads needs the best data science to generate… Read More

Is unified measurement across linear and OTT ad buys part of your CTV strategy? Disruptive Brands use iSpot’s OTT measurement solution to understand incremental reach over linear and business outcomes compared to linear. We measure OTT across all major providers, streaming media players and devices. With a CNBC study showing that 57% of Americans have… Read More

WATCH THE NEWEST COMMERCIALS ON TV FROM TARGET, COORS LIGHT, JC PENNEY AND MOREAd Age, 8/2/19 WME LANDS NFL SUPERSTAR TOM BRADYAd Age, 8/2/19 ‘Lion King’ Movie Delivers At Box Office, National TV Ad Spend Grows MediaPost, 8/2/19 Fast Twitch: Female Gamers Are All the Rage, And This Young Hollywood Talent Agent Is Cashing InForbes,… Read More