With Unified Measurement, Brands Gain Unprecedented Ability to Verify, Optimize and Plan Cross-Screen Ad Delivery Against Age and Gender Currency Targets in Real Time and Connect Exposures to Business Outcomes BELLEVUE — Dec. 9, 2020 — iSpot, the always-on TV ad measurement and attribution company, today announced an upgraded set of granular audience measurement capabilities… Read More
It’s no secret that TV advertising has been challenging all year, though this holiday season’s already presented some new hurdles for Black Friday and Cyber Monday — including a later Amazon Prime Day (October), one fewer NFL Thanksgiving game and brands starting sale messaging earlier in the fall. Still, those hurdles weren’t enough to thwart… Read More
TV Ad Measurement Company Continues to Gain Massive Brand Adoption as The New Standard for Justifying TV Ad Spend, Optimization of Media Investments and Unified Reach Verification Across All forms of TV Bellevue WA — iSpot, the always-on TV ad measurement company, recently announced its inclusion in Deloitte’s Technology Fast 500™ ranking for the fourth… Read More
Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More
By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot As TV and OTT converge, the sell- and buy-side of the premium ad industry are growing increasingly sophisticated in their ability to bundle and purchase cross-platform impressions. With these new developments come new demands of analytics providers, and iSpot has risen to the challenge with its Unified… Read More
COVID-19 was a hot topic during the first four weeks of the NFL’s 2020 season, and it’s sure to grow for the rest of this fall as well. As cases pop up around the league, we’ve already seen numerous games get moved — with more likely to come, too. But for the time being, Sundays… Read More
Most people know iSpot for measuring every second of TV advertising, and offering the largest website dedicated to showcasing those ads. To others, iSpot is also known for using that data to help track TV media spending, competitive and marketplace trends. But there is so much more. Top brands and TV networks rely on iSpot… Read More
With production stalled, and TV tentpoles and live sports off the air for months, late July and August were a welcome sight for the industry. MLB, NBA and NHL action all returned, and with them came impressions boosts and big brand advertisers. However, that was also a bit of a prelude to this fall, when… Read More
iSpot is happy to announce it has done the work to help brands and networks measure addressable advertising campaigns in accordance with the Open Addressable Ready measurement specifications developed by Project OAR, the consortium of media companies agencies and TV company, VIZIO. iSpot is the only company to create a real-time TV ad feed that… Read More
By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot As the TV industry continues its massive transformation, brands are increasingly finding audiences in new streaming environments and experiences. And as ad-supported streaming providers proliferate, they not only need to prove they can deliver audiences and impressions, but to thrive, they need to prove the ad exposures… Read More
Background The coronavirus pandemic brought drastic change to all corners of the television and advertising industries this year. Some marketer categories, like travel, faced truly existential crises — but others are faring better given the circumstances (get our report about the explosion in streaming-service ads). Our always-on TV ad measurement and attribution platform is constantly… Read More
Accelerating Measurement for Audience-Based Advertising with OpenAP As TV viewing continues to rapidly transform, brands and networks are evolving to meet the moment with smarter ways to deliver better advertising experiences. For us that means smarter, more accurate ways to measure performance at scale with TV ad insights that are trusted and actionable. It also… Read More