Through two weeks of the NFL Playoffs, live games have generated 20.5 billion TV ad impressions for brands, against an estimated spend of $858.7 million. Using data from iSpot.tv and Ace Metrix Creative Assessment below, we look at the top brand spots from the first two rounds of the playoffs: 1. H&R Block: With or… Read More
Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time BELLEVUE AND LOS ANGELES — JAN. 14, 2021 — iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and… Read More
With many brands expanding from linear TV advertising into streaming, they need robust analytics that help justify and optimize the investment. iSpot Unified Measurement does just that. By measuring TV and video ad performance across screens from a single platform, advertisers gain valuable insight into incremental reach and conversions achieved through streaming ads in addition… Read More
TV was turned on its head in 2020. But despite a lack of tentpole events like live sports for months on end, a lot of advertisers were able to make the most of these ridiculously challenging times by monitoring shifts in viewer behavior and adjusting their ad strategies to the “new normal.” Viewership got more… Read More
With Unified Measurement, Brands Gain Unprecedented Ability to Verify, Optimize and Plan Cross-Screen Ad Delivery Against Age and Gender Currency Targets in Real Time and Connect Exposures to Business Outcomes BELLEVUE — Dec. 9, 2020 — iSpot, the always-on TV ad measurement and attribution company, today announced an upgraded set of granular audience measurement capabilities… Read More
It’s no secret that TV advertising has been challenging all year, though this holiday season’s already presented some new hurdles for Black Friday and Cyber Monday — including a later Amazon Prime Day (October), one fewer NFL Thanksgiving game and brands starting sale messaging earlier in the fall. Still, those hurdles weren’t enough to thwart… Read More
TV Ad Measurement Company Continues to Gain Massive Brand Adoption as The New Standard for Justifying TV Ad Spend, Optimization of Media Investments and Unified Reach Verification Across All forms of TV Bellevue WA — iSpot, the always-on TV ad measurement company, recently announced its inclusion in Deloitte’s Technology Fast 500™ ranking for the fourth… Read More
Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More
By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot As TV and OTT converge, the sell- and buy-side of the premium ad industry are growing increasingly sophisticated in their ability to bundle and purchase cross-platform impressions. With these new developments come new demands of analytics providers, and iSpot has risen to the challenge with its Unified… Read More
COVID-19 was a hot topic during the first four weeks of the NFL’s 2020 season, and it’s sure to grow for the rest of this fall as well. As cases pop up around the league, we’ve already seen numerous games get moved — with more likely to come, too. But for the time being, Sundays… Read More
Most people know iSpot for measuring every second of TV advertising, and offering the largest website dedicated to showcasing those ads. To others, iSpot is also known for using that data to help track TV media spending, competitive and marketplace trends. But there is so much more. Top brands and TV networks rely on iSpot… Read More
With production stalled, and TV tentpoles and live sports off the air for months, late July and August were a welcome sight for the industry. MLB, NBA and NHL action all returned, and with them came impressions boosts and big brand advertisers. However, that was also a bit of a prelude to this fall, when… Read More