BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV advertisers. The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances… Read More
Sports betting still hasn’t been legalized nationally, but an increasing number of states have legal sportsbooks. Now that the NFL and NHL both have teams in Las Vegas, those leagues — and others in the U.S. — have recently changed long-standing policies around betting to one that embraces the related culture and brands in the… Read More
Football season is back. Even though the NFL is still a couple weeks from kickoff, college football returns with some early games this weekend before jumping into the full season during Labor Day weekend. That’s big news for advertisers anxious to jump back into TV live sporting events this fall. While the NFL remains king,… Read More
Retail stores struggled early during the pandemic last year, with in-person shopping limited and changing consumer priorities (nevermind wide-scale TV programming issues). But eventually, most settled into the “new normal” — a trend that extended through the back-end of 2020 and into 2021. A lot of physical retailers also pivoted ad messaging around ordering ahead,… Read More
With bars and restaurants closed to indoor dining for much of 2020, and most live sports sidelined for months, Beer brands took a backseat. But with live sports back in full swing in 2021, along with successful initial vaccination rollouts, beer brands have spent 2021 sprinting back to TV. From Jan. 1-Aug. 15, 2021, Beer… Read More
After a year-long delay, the Tokyo Olympic Games are finally here. Along with athletes and fans around the world, brands have also been anxiously awaiting the postponed 2020 Olympics to debut new TV ad creative. So far in 2021, sponsors like Toyota, Trulicity, Verzenio, Visa, New Balance and more have already advertised around the Games…. Read More
Pride Month was a bit subdued in 2020, but not so much this year as life — including pride parades and celebrations — returns to normal. As June 2021 concludes, we wanted to highlight some of the top Pride-related ad creatives, and how those spots are resonating with audiences. Oreo’s short and sweet message Oreo… Read More
As the world continues to shift toward streaming post-pandemic, legacy TV ad measurement is falling short and the industry is taking notice. Sean Muller, CEO and Founder of iSpot.tv, presented on how future-proof TV ad measurement takes an ad-first approach that layers on other datasets, with real-time capabilities that mirror digital measurement. The discussion also… Read More
As the unofficial start of summer, Memorial Day can signal a major change for TV advertisers looking to capitalize on warmer weather, home improvement goals and kids being home more. This year, in particular, consumers are eager to embrace the summer season and get “back to normal” — something brands are keen to hone in… Read More
The TV advertising industry has witnessed plenty of disruption over the past year, forcing brands to evolve and adjust in real-time with audience migrations, programming adjustments and new messaging demands. However, the challenges have also shed light on more efficient, future-proof methods of TV ad decision-making that will define the future of the medium. iSpot’s… Read More
After years of predictability, tax season was thrown for a loop these past two years. In 2020, the pandemic pushed the tax filing deadline to July 15. In 2021, the date was May 17 in most states. These adjustments forced tax filing services to rethink typical TV advertising strategies — both from a creative standpoint… Read More
Hot off the presses from Discovery Inc.’s Upfront presentation, iSpot is happy to announce an expanded relationship with Discovery, Inc. to deliver real-time TV ad performance insights across Discovery’s linear and streaming inventory. As TV viewership continues to transform, brands and networks need a fast, accurate and actionable measurement solution to quickly understand where ads… Read More