With bars and restaurants closed to indoor dining for much of 2020, and most live sports sidelined for months, Beer brands took a backseat. But with live sports back in full swing in 2021, along with successful initial vaccination rollouts, beer brands have spent 2021 sprinting back to TV. From Jan. 1-Aug. 15, 2021, Beer… Read More

After a year-long delay, the Tokyo Olympic Games are finally here. Along with athletes and fans around the world, brands have also been anxiously awaiting the postponed 2020 Olympics to debut new TV ad creative. So far in 2021, sponsors like Toyota, Trulicity, Verzenio, Visa, New Balance and more have already advertised around the Games…. Read More

Pride Month was a bit subdued in 2020, but not so much this year as life — including pride parades and celebrations — returns to normal. As June 2021 concludes, we wanted to highlight some of the top Pride-related ad creatives, and how those spots are resonating with audiences. Oreo’s short and sweet message Oreo… Read More

As the world continues to shift toward streaming post-pandemic, legacy TV ad measurement is falling short and the industry is taking notice. Sean Muller, CEO and Founder of iSpot.tv, presented on how future-proof TV ad measurement takes an ad-first approach that layers on other datasets, with real-time capabilities that mirror digital measurement. The discussion also… Read More

As the unofficial start of summer, Memorial Day can signal a major change for TV advertisers looking to capitalize on warmer weather, home improvement goals and kids being home more. This year, in particular, consumers are eager to embrace the summer season and get “back to normal” — something brands are keen to hone in… Read More

After years of predictability, tax season was thrown for a loop these past two years. In 2020, the pandemic pushed the tax filing deadline to July 15. In 2021, the date was May 17 in most states. These adjustments forced tax filing services to rethink typical TV advertising strategies — both from a creative standpoint… Read More

Hot off the presses from Discovery Inc.’s Upfront presentation, iSpot is happy to announce an expanded relationship with Discovery, Inc. to deliver real-time TV ad performance insights across Discovery’s linear and streaming inventory.  As TV viewership continues to transform, brands and networks need a fast, accurate and actionable measurement solution to quickly understand where ads… Read More

Despite not being an actual game, the NFL Draft remains one of the more popular sporting events on the calendar every year. So much so, in fact, that it’s become a three-day event with separate English-language airings across ESPN, ABC and the NFL Network. Needless to say, that provides a lot of opportunities for advertisers… Read More

Even with it being an odd year for the Oscars — lower audience, fewer movies, different show format — brands still jumped at the chance to advertise during the entertainment industry’s premier event.  The 2021 broadcast on ABC saw 26 new advertisers take part in over 39 minutes of ad time (nearly identical to what… Read More

After the pandemic pushed last year’s Masters to November, this year’s event was back in its normal spot on the calendar, in early April. And even though the tournament lacked some of golf’s household names atop the leaderboard, its small collection of sponsors still made the most of all four rounds and the surprising win… Read More

Times have changed for TV advertising as access to audience data has grown. Even the top brand advertisers are finding ways to make their approach less “mass market” and more targeted to specific viewers. This was the case for Ford. Despite being one of the most-seen advertisers on television, the car brand wanted to cut… Read More