Linear TV has a long history with so much legacy behind it. On the other hand, digital video and cross-platform TV advertising, specifically as a measurement discipline, do not have that legacy. Nevertheless, more and more advertisers are flocking to streaming video as an effective, efficient way to reach and convert new audiences. But how… Read More
iSpot.tv, the leader in real-time cross-platform TV ad measurement, is excited to announce its inclusion on the Deloitte Technology Fast 500TM ranking for the fifth consecutive year. The award recognizes the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America — now in its 27th year. The 2021 ranking is… Read More
As addressable advertising becomes more sophisticated, the ability to identify and measure its reach, frequency, and impact becomes increasingly critical. After all, more granular viewer segmentation and advanced audience targeting across both streaming and linear all relies on the same thing—data. That’s why we’re excited to announce a new partnership and data integration with Blockgraph,… Read More
Streaming TV ads offer advertisers an effective, efficient way to reach and convert new customers. However, streaming advertising is still relatively nascent compared to linear, and full of challenges when it comes to measurement and optimization. In fact, a recent Advertiser Perceptions study found that respectively, a lack of standard measurement, audience deduplication and ad… Read More
With an increase in the number of sober-curious and/or health-conscious consumers attempting to reduce or eliminate alcohol consumption, chances are you or someone you know has participated in “Dry January.” Now, fueled by a growing post-pandemic ‘zero proof’ trend, the rise of “Sober October” is upon us — a pregaming reset for the holidays achieved… Read More
Halloween is one of the busiest times of the year for candy and gum brands, and as a result, they’re typically blitzing TV in advance of the holiday on October 31. The same is true again this year, as candy (and gum) companies increase ad spend to cash in on the holiday — though you’re… Read More
If you’re reading this you are no doubt familiar with iSpot’s unique ability to measure TV advertising: at scale, in real time, and across linear, VOD and streaming. You likely know that we measure business outcomes and brand impact. And as much as we absolutely love servicing hundreds of brands and almost all TV networks… Read More
Former Nielsen, IRI Executive Will Lead Currency Initiatives and Ad-First TV Measurement Innovations that Quantify Business and Brand Impact BELLEVUE — October 20, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of TV advertising, today announced the appointment of Vijoy Gopalakrishnan as Chief Research Officer. An industry leader with more… Read More
BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV advertisers. The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances… Read More
Sports betting still hasn’t been legalized nationally, but an increasing number of states have legal sportsbooks. Now that the NFL and NHL both have teams in Las Vegas, those leagues — and others in the U.S. — have recently changed long-standing policies around betting to one that embraces the related culture and brands in the… Read More
Football season is back. Even though the NFL is still a couple weeks from kickoff, college football returns with some early games this weekend before jumping into the full season during Labor Day weekend. That’s big news for advertisers anxious to jump back into TV live sporting events this fall. While the NFL remains king,… Read More
Retail stores struggled early during the pandemic last year, with in-person shopping limited and changing consumer priorities (nevermind wide-scale TV programming issues). But eventually, most settled into the “new normal” — a trend that extended through the back-end of 2020 and into 2021. A lot of physical retailers also pivoted ad messaging around ordering ahead,… Read More