How NBCU and iSpot are Changing the TV Currency Game

By now you’ve heard the news that NBCUniversal announced the selection of iSpot as a trusted alternate measurement partner in a multi-year landmark deal that paves the way for transforming how TV is bought, sold and evaluated for years to come. 

As one of over 100 companies evaluated by NBCU’s team of more than 30 people tasked with an enormous and unprecedented due diligence endeavor, we are thrilled to be the first company NBCU is bringing forward to modernize measurement’s role in the TV ad marketplace. 

If that isn’t exciting enough, this paradigm shift will kick off with two massive cultural TV tentpoles: the Super Bowl and the Beijing Winter Olympics, and commitment from America’s largest TV ad buyer, Publicis Media. 

Together we will all lay the groundwork for new offerings in the 2022 Upfronts and a new normal for TV measurement – where every second of ads and programming are accounted for, the insights delivered are fast and accurate, and everyone can see the real reach and impact that cross-screen TV advertising delivers. 

Read the full press release issued by NBCU for more details, and we’ll be sending out more communications in the coming weeks as our currency efforts accelerate. 

In the meantime, if you are interested in participating in currency initiatives: 

  1. Contact your agency about transacting off of iSpot
  2. Talk to your iSpot Customer Success representative
  3. Email to become part of the movement to modernize TV 

Thank you to all of our brand, network and agency customers for your continued support in driving the iSpot platform forward.