All News & Events

Ready to move beyond traditional TV data limitations and embrace the speed and granularity required for advanced attribution? Learn how Molson Coors incorporated iSpot’s near real-time Integrated User Level Data (IULD) into their MTA strategy in order to optimize their TV ad performance and gain visibility into cross-channel impact. Join Brad Feinberg, Vice President of… Read More

iSpot is sponsoring the VAB State of TV Measurement, a 3-day webinar series, once again this year. Don’t miss out on iSpot’s Steve Murtos, SVP of Brand Partnerships East session on Day 2 (August 9th): Currency Evolution: The Shift to a Multi-Currency Landscape and the Exciting Opportunities for Marketers. Wednesday, August 9 | 12:00-12:30pm ET In this conversation,… Read More

Creating compelling, effective video ads is as much an art as it is a science. That’s why Cox Automotive (whose brands include Autotrader, Kelley Blue Book and many others) uses video ad testing at every stage of the creative process—from concept testing to final cut selection to live airing—to ensure its TV and video ads… Read More

In the ever-evolving space of marketing performance measurement, new approaches, emerging media platforms, and complex challenges have reshaped the landscape in recent years. Organizations often find themselves inundated with conflicting information from various commissioned or built models and systems. Join the Cross-Platform Measurement Council for an update on the state of marketing performance measurement featuring… Read More

TV is constantly evolving, and as the industry revolutionizes with new tech, disruptive platforms and products, more choices for consumers and industry professionals, LA TV Week provides a hub on the cutting edge of the business of television, delivering the latest news, trends and taking a look forward to what’s on the horizon.  Geoff Ferguson, VP of… Read More

Immerse yourself with in-depth discussions and high-level networking to stay ahead in the ever-evolving measurement landscape at the two-day Cynopsis Measurement & Data Conference. At the conference, don’t miss iSpot’s EVP, Media Partnerships, Stuart Schwartzapfel, as he takes the stage on June 13th at 3:50 pm EST alongside Crackle, Tastemade and Vevo in their session “Unpacking Modern Currency in the… Read More