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In live sports advertising, audiences are everywhere and precision is everything. Old ways of accounting for viewership and outcomes no longer work. The key to success is maximizing the impact of cross-screen ads with new forms of precise measurement that didn’t previously exist—across all screens and throughout the full ad life cycle.  Uncover the dynamics… Read More

Step into the future of TV and video ad measurement in the vibrant setting at the Chicago Winery. This iSpot-hosted event is a convergence point for leading marketers, offering an afternoon filled with deep insights on how unifying creative, audience and outcome measurement across social, digital, streaming and linear unlocks peak ad effectiveness. Get inspired… Read More