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The Case for Precision in Modern Measurement In this session from TV Disrupt 2024, Dave Coletti, VP of Sports Research and Insights at iSpot, reveals cutting-edge research that showcases the nuances of audience measurement in sports, stressing the importance of precision and adaptability in capturing and analyzing viewer engagement. Coletti’s insights highlight the challenges and… Read More

TV Currency, Cross-Platform Challenges & Emerging Tech Join David Levy, CEO of OpenAP, Lisa Herdman, SVP, Executive Director Video Investment and Marketplace Intelligence at RPA and Geoff Ferguson, Senior Business Development Director at iSpot as they share insights on the key developments and trends in the TV industry that have given rise to new TV… Read More

Video Creative Measurement Strategy: Agency Perspective Discover the answers to critical questions that drive success in advertising, such as ensuring ad creatives connect effectively with audiences and how to measure that success. Join Erin Bohlender, Director of Brand Strategy at Innocean, and Peter Daboll, Chief of Strategy and Insights at iSpot.tv, and former CEO of Ace… Read More

Unveiling the Dynamics of Live Sports on TV Live sports have been one of the threads holding linear viewership together. However, fragmentation resulting from the proliferation of streaming ad inventory and sports channels is making it increasingly difficult to accurately measure audiences and the impact of ad dollars. Don’t miss this opportunity to hear from… Read More

Navigating New TV Currency with Wayfair Join Lauren Sutkowski, Head of TV and Branded Content Marketing at Wayfair, and Steve Murtos, SVP of Brand Partnerships at iSpot as they delve into Wayfair’s innovative approach to TV ad measurement. See how granular iSpot data and new currency are playing pivotal roles in the brand’s growth strategy…. Read More

SimpliSafe’s Journey to Efficient TV Advertising Join Nicholas Giorgio, Director of Customer Acquisition at SimpliSafe, and Scott Braley, Regional Director of Brand Partnerships at iSpot.tv, as they delve into the dynamic world of TV advertising optimization. Discover how SimpliSafe has harnessed the power of data to re-allocate and optimize over 25% of their TV and… Read More

Innovating Measurement: The Publisher & DSP Perspective In this session from TV Disrupt 2024, leaders from Roku, LinkedIn, Microsoft, and The Trade Desk explore the critical need for third-party validation, the strategic use of first-party data, and the latest innovations in measurement that are shaping the future of advertising. The panel also dives into the… Read More