The reality is, there’s no need to guess which ads are working. Forward-thinking brands are already tapping into performance data that shows which creatives drove real business impact, like website visits, in-store foot traffic, and purchases.
It’s all about taking an ad-level measurement approach. Going deeper than program averages and tracking the exact moment your ad is on screen reveals who actually sees it and what actions they took. This direct measure of the money you spent and the impact it had allows you to double down on what’s working and scrap what’s not.
It’s like knowing which of your kids got an A on the test versus hearing the class average. One is a direct reflection of your kid’s performance, and the other leaves you guessing.
That’s exactly what the Outcomes in Action playbook shows you how to do. Based on seven success stories, it’s designed to help marketers move from guesswork to verified outcomes using iSpot’s ad-level measurement and attribution solutions. See how leading brands across industries are proving ROI by connecting TV and streaming ad exposure directly to real business results.
Inside, you’ll learn how to:
- Find true lift by cross-platform TV ad creatives (a beauty retailer brand increased product detail page views by 21%).
- Assess the cross-channel impact of TV (one brand discovered TV-exposed audiences were 2x more likely to convert).
- Optimize cost per conversion (Cargurus reduced CPA by 35%).
- Quantify TV ad impact on online conversions (one brand increased site visitation by 29%).
- Drive brand familiarity and store visits (a national hardware retail brand found their campaign directly drove 238k store visits).
What if you could see exactly what moved customers to act? These case studies show how measuring outcomes at the ad level makes it possible.