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  1. Events

TV of Tomorrow

June 25, 2025 - June 26, 2025 • San Francisco, CA

Attending TVOT 2025 in San Francisco? Let’s Connect.
Join us at ITVT’s flagship event, June 25–26th, where the brightest minds in TV advertising come together. From breakthrough insights to bold ideas, iSpot will be on the ground with leading executives, brands, agencies, and innovators shaping the future of cross-platform measurement.

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Don’t miss our thought-provoking sessions and conversations happening throughout the show:

Wednesday, June 25th at 9:55 AM | Quality Is the Best Policy

This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety, ad fraud, ad environments, creative, and content. We’ll explore how quality is currently measured, how it can be better defined, and what standards are emerging. Most importantly, we’ll address the fundamental questions: Does quality really matter—and why should it? This conversation will bring clarity and reveal how quality can impact effectiveness, trust, and outcomes across the media and marketing landscape.

Location: Ballroom

Speakers:

  • Ben Vandegrift, VP of Measurement Solutions and Innovations, VAB (Moderator)
  • Joshua Lee, CTO, EDO
  • Kate McGregor, VP of Revenue Enablement, FreeWheel
  • Lindsey Woodland, SVP of Client Data Science, iSpot
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Thursday, June 26th at 9:05 AM | The Role of Currency in the Age of Streaming

Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video consumption was a total unknown. Ratings made the unknown known. Hence their value. But Amazon and Hulu and Disney+ and Peacock all know exactly how many streams they sent, to which devices, and for how long, In this context, a Nielsen isn’t making the unknown known. Consumption (at least for stuff distributed digitally) is inherently known. So what are the implications of this for the currency measurement space?

Location: Dining Room

Speakers

  • Alyson Sprague Shields, VP of Measurement Science, Samba TV
  • Helen Katz, EVP of Research, Publicis
  • Josh Chasin, Principal, KnotSimpler (Moderator)
  • Lindsey Woodland, SVP of Client Data Science, iSpot
  • Noelle Huynh, SVP of Measurement and Research, Warner Bros. Discovery
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Wednesday, June 25th at 9:10am | AI in TV Audience Measurement

The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew monumentally harder as viewing fragmented across screens, devices and platforms. Now, with the rapid expansion of AI, the question to consider is whether or how we can incorporate AI into our audience measurement practices. This panel will delve into that, sharing what is being done with AI, what is planned, and what this all means for the buying and selling of TV audiences.

Location: Ballroom

Speakers:

  • Helen Katz, EVP of Research, Publicis Media (Moderator)
  • Josh Chasin, Principal, KnotSimpler
  • Michael Vinson, Chief Research Officer, Comscore
  • Michelle Gelman, Global Head of N1 Content and Core Products, Nielsen
  • Steven Millman, Chief Scientist, iSpot
  • Yan Liu, CEO, TVision
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