Hyundai 2012 Super Bowl Commercial, All For One

A Hyundai employee is frustrated with his work in this spot, which aired during the 2012 Super Bowl. Just as he says, “This is never going to work,” a coworker of his overhears and begins singing the beginning of Bill Conti’s epic “Rocky” theme song, “Gonna Fly Now.” More and more Hyundai employees from all throughout the manufacturing and delivery process join in, singing, humming, beatboxing and playing sounds with different objects until the employee is suitably pumped up enough to give it another try. Hyundai says, “There’s always another way. That’s just our way.”

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