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Pepsi MAX 2011 Super Bowl Commercial, Torpedo Cooler

In a Super Bowl XLV commercial for Pepsi Max, a guy named Werner sits on a lawn chair at a cookout. Three preppy bros standing nearby pretend to toss him a Pepsi Max, only to cackle at the fake out. Suddenly, a guy sitting next to Werner pushes a button on the armrest of his chair. From across the lawn, a cooler ejects a can of Pepsi and launches it into the man’s hand. He cracks it open and offers it to Werner. Werner then uses the torpedo cooler to shoot a can at the bro’s crotch as he obnoxiously taunts a group of women, and seals the dude's fate with a can to the head.