Budweiser 2009 Super Bowl Commercial, Drinkability
This ad that aired during Super Bowl XLIII, which took place on Feb. 1, 2009, features two skiers sitting on a balcony outside of a ski resort. They have a discussion about the "drinkability" of Bud Light. One man states that he likes Bud Light's drinkability, its ability to "go down smooth." As the other man is a bit confused with the term "drinkability," his friend decides to visually define the meaning. He points to the mountain of snow where people are skiing and snowboarding. He then takes his finger and draws a ski jump. The skier is seen going over the jump smoothly, giving the perfect example of what drinkability is. He then draws two large trees in the path of another skier. The skier tumbles down the slope and crashes into trees, showing the opposite of drinkability.