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Budweiser 2007 Super Bowl Commercial, King Crab

In this “Toy Story” inspired Budweiser commercial from Super Bowl XLI in 2007, an army of crabs steal a cooler filled with ice-cold Budweiser from some unsuspecting sunbathers. They diligently set the cooler up against the sunset which emphasizes a crab-like shadow being cast from two bottlenecks. They begin to worship the cooler as god-like entity.