Anthropic Super Bowl Commercials
We don't make the ads - We measure them
Anthropic is stepping into the Super Bowl spotlight for the first time as a new advertiser to challenge rival OpenAI. While the specific ad length and airing quarter remain unknown, the creative—developed by agency Mother—will focus on consumer uses for its Claude AI assistant. In a bold strategic move, the campaign is expected to take a direct "dig" at ChatGPT by criticizing the integration of ads within chatbots.
