Category: Tech Blog

Connect Your TV Ad Impressions to Business Outcomes

Learn How iSpot Clients Connect TV Ad Impressions to Business Outcomes Historically, television advertisers have been presented analytics riddled with poor data quality with limited granularity and precision and next to nothing for real-time campaign measurement…until iSpot. But don’t take it from us, our clients and media metrics research firm Sequent Partners agree. After investigating… Read More

iSpot.tv & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

Expanded Conversion Analytics: Media Recommedations

We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More

How TV Advertising Actually Moves the Needle: An Analysis of Marketers’ Explicit Calls to Action on TV Over Time

The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More

iSpot.tv Launches Conversion Analytics for TV Ads

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

Free Webinar: Understand Your TV Audience

Register for the Webinar   Understand Your Audience: A Deep Dive Into Audience Analytics Date: Tuesday, October 25, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary Gain a deeper understanding of our real-time Audience analytics including Impressions, View Rates, and more. Dig into the key metrics, the methodology behind them, and then… Read More

Free Webinar: Discover the Digital Impact of Your TV Ads

Register for the Webinar Bridging the Media Divide: Insights into TV’s Cross-channel Performance Date: Tuesday, October 11, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In our ‘Discover Your TV Ad’s Digital Impact’ webinar, you’ll learn how our Digital product allows you to track search, online views, social shares, sentiment and the… Read More

Free Webinar: Welcome to Modern Day TV Metrics

Register for the Webinar   Modern Day TV Measurement: Insights into Real-time Metrics Date: Tuesday, October 4, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In this webinar, we’ll dive into real-time key performance TV metrics, such as first-time airings, estimated spend, and spend SOV. We’ll also share the methodology behind our… Read More

Networks, Optimize Your Ad Sales With New Dayparts, Demographics, Impressions, and Spend Comparison Features

We’ve made it even easier to prove the value of your network and programming with three new features – a Spend Comparison tool, Daypart reports, and Audience demographics – plus newly enhanced impressions data. Spend Comparison Want to know if an advertiser is shelling out primetime bucks on a competing network? Introducing the ultimate ad… Read More