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Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Est. Spend
TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Engagement Rating
Industry Share of Voice - past 2 weeks
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Engagement

About Fiber One 90-Calorie Brownies TV Commercial, 'She Shed: Full Tour'

Since men have enjoyed their man caves without guilt for years, this woman figures she deserves the same luxury and introduces her “she shed,” a dream hideaway stocked with sculpted male torsos and jewelry. She quickly puts on a blue robe (her favorite outfit), motions to her collection of magazines (her literature) and pets her cat, Armando, who is perched beneath a royal portrait of … the two of them. Last but not least, the woman unveils her treats, 90-calorie brownies from Fiber One, which she proceeds to eat, because this is her world! She takes her first bite to the soothing sounds of an angelic chorus and slams the door shut, sending a message to the rest of the world to “go away.”

Advertiser
Advertiser Profiles
Tagline
“Allllll Mine.”
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Animals
Agency
Saatchi & Saatchi (Creative Agency)

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