Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Craftsman TV Commercial, 'Forefathers of the Holidays'

These are the forefathers of the holidays and they're here to air their grievances against unwanted gifts for dads. They want to bring an end to coffee mugs, tacky ties and artwork pieces where they're depicted in macaroni art. So instead of gifting lame gifts for dad this year, Craftsman suggests gifting a father this year with a Craftsman Claw Hammer or the Sidewinder Tape Measure.

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Advertiser Profiles
Tagline
“Trusted for Generations”
Songs - Add
Mood
Active
Actors - Add
Aaron Takahashi ... Man in glasses
Agency
Young & Rubicam Group (Agency)
Screenshots

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