There are three approved containers for the cereal and marshmallow pieces in Lucky Charms, General Mills says: the bowl, the mouth and the box. If even the tiniest piece of one of the marshmallows was to escape one of these containers, there is no telling what could happen. While one young girl eats a bowl of Lucky Charms as part of her breakfast, part of a marshmallow rainbow bounces out of the bowl and along the table. It bounces and rolls over the edge of the table, almost reaching the mouth of a dinosaur toy before the video cuts out and Lucky Charms leaves what happens up to the imagination.

Advertiser
Advertiser Profiles
Products
Tagline
“They're Magically Delicious”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Takaya White ... Little girl eating cereal
Production
Brian Carmody ... Producer, Erik Sohlstrom ... Director of Photography, Filip Engstrom ... Comedian, Francesca Lentini ... Producer, Joyce Lee ... Production, Patrick Milling Smith ... Producer, Shannon Jones ... Producer
Agency
Joan Creative (Agency), Smuggler (Production Company)

More Lucky Charms Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top