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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About 2018 Volvo XC60 TV Commercial, 'Embrace the Future: Future' [T1]
A man drives down the highway listening to "Harlem River" by Kevin Morby as a spaceship hurtles toward Earth. According to Volvo, there are two types of people in the world -- people either fear the future or embrace it. The 2018 XC60 is described as Volvo's idea of luxury.
Advertiser
Products
Tagline
“Our Idea of Luxury”
Songs
-
Add
Mood
Active
Actors
-
Add
None have been identified for this spot
Agency
MPG (Agency), Periscope (Creative Agency), AKQA (Digital Agency), Jennings & Company (Media Agency)
Screenshots
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-1.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-3.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-4.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-5.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-6.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-7.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-8.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 8](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-9.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Thumbnail 9](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-small-10.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-1.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-3.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-4.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-5.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-6.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-7.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-8.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 8](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-9.jpg)
![2018 Volvo XC60 TV Spot, 'Embrace the Future: Future' [T1] - Screenshot 9](https://d2z1w4aiblvrwu.cloudfront.net/ad/wm1n/2018-volvo-xc60-embrace-the-future-future-large-10.jpg)
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