A man brushing his teeth is suddenly transported into a hip-hop music video, complete with flashing neon lights, backup dancers and some bling around his neck. He lip syncs with a song glorifying the act of brushing one's teeth, which is seemingly brought on because of the refreshing experience he undergoes while brushing his own teeth. Paramount Network encourages viewers to continue watching "Lip Sync Battle."

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Tagline
“Beautiful Smiles For Life”
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Active
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Agency
Saatchi & Saatchi (Agency), Publicis North America (Creative Agency), Publicis (Media Agency)

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