Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About CarGurus TV Commercial, 'Hood'

CarGurus doesn't think you have to know much about cars to know everything about a car. As a father checks out his son's new wheels, he asks questions his son definitely can't answers. When Dad pops the hood and asks what's under it, the son admits to us he honestly doesn't know, but he did use CarGurus, so he knows he got a great deal. The man faces one more tough question when Dad asks whether the car is super-charged or turbo and his answer of "Both" only ends in confusion.

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