About LifeLock TV Commercial, 'Bank'
Masked robbers smash their way into a bank with baseball bats. Everyone drops to the ground in fear except for a security monitor who just stands there. The customers in the bank tell him to do something about the burglars, but he explains that he is only there to monitor the bank for robberies, not to actually do anything about them. LifeLock says it doesn't believe in just monitoring problems without fixing them and offers to spend up to $1 million to resolve identity theft.