Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Electric TV Commercial, 'What Matters'

General Electric splices together a series of inspirational clips featuring people from all walks of life -- like a young boy completing schoolwork by lamplight and a grandmother anticipating her grandson's play -- to point out that even if technology is how the company does things, people are the reason why.

Advertiser Profiles
Tagline
“Technology Is How We Do Things. People Are Why We Do Things.”
Songs - Add
Mood
Emotional
Actors - Add
Christopher Ashman ... Father of premature baby, Gene Cartier ... Business traveler
Agency
BBDO (Agency)

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